Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. How B2B buying has changed.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Marketing Management 118

KoMarketing Associates

JULY 11, 2019

DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies. However, of those who use it, more than 40 percent say that AI is the, or one of the, most important investments to achieve better sales and marketing performance. Marketers Remain Hesitant to Launch AI-Driven Projects.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. The First $100 Million.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Only B2B

SEPTEMBER 1, 2020

In the ABM world, many B2B giants are proceeding with smart moves. We know Demandbase, a titan lead generation company acquired Engagio. These acquisitions have shaken the B2B market. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. Triblio is acquired by IDG.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. What does ABM stand for in B2B Sales and Marketing? How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

InsightSquared

SEPTEMBER 5, 2018

These sessions and our sponsorship booths will provide sales, marketing, and business ops professionals alike with actionable takeaways to help solve business challenges and grow revenue. The Rise of Revenue Ops: How Sales, Marketing and Business Ops Drive Growth — Tuesday, September 25th, 2:00-2:40 pm, InterContinental San Francisco.

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

Engagio

MAY 3, 2021

Data in B2B go-to-market (Sales and Marketing). Sales teams used to use their experience and intuition to know which accounts to focus on. These early efforts showed the power of data to help Marketing and Sales teams win. Bringing together the best B2B data. “ Data is the new application. lead scoring).

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Full Circle Insights

NOVEMBER 10, 2022

Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers. B2B marketing operations are allocating a greater share of their budget to ABM because targeting accounts is more efficient than targeting people, but also because ABM provides an opportunity to align the sales and marketing teams more closely. .

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

DemandBase

JULY 16, 2020

Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Personalization: It’s Not Just Jargon.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. , so you can think of this step as a way to double-check that you’re targeting the right accounts and that your prioritization of them is correct.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

Metadata

NOVEMBER 17, 2021

Most B2B companies should be doing ABM. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When “ABM platforms” showed up 10 years ago from Demandbase, Terminus, and others ABM was accepted as a “technology.”.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. This waterfall focuses on opportunities within a set of targeted accounts instead of individuals, correlating to B2B marketing’s shift to an ABM approach. .

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Full Circle Insights

SEPTEMBER 22, 2022

In the mid-2000s, marketers began using the original demand waterfall framework to gain insight on marketing’s performance in terms of leads at the top of the funnel, marketing-qualified leads (MQLs), sales-accepted leads (SALs) and closed/won business. This is roughly equivalent to the MQL stage in the original waterfall framework.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

DemandBase

SEPTEMBER 13, 2018

I talked with marketing influencer and host, Drew Neisser, about the world of Account-Based Marketing (ABM) and why it’s no longer just optional for B2B marketers. In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester. Conclusion.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Marketing & Sales has evolved well beyond their historic MQL obsession.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

DemandBase

FEBRUARY 21, 2019

And that is exactly what Chris Golec, Founder and CEO of Demandbase, Jessica Fewless, VP of ABM Strategy, Demandbase, and I did. How to identify accounts, how to execute campaigns across the funnel and across channels, how to engage your sales team, and how to measure results. The category exists (just ask Forrester ).

Account Based Marketing 67

Account Based Marketing ABM DemandBase Top of Funnel 67

DemandBase

DECEMBER 18, 2018

Ad measurement is a key area where B2B advertisers have been under-served as a result of the ad-tech industry’s heavy lean toward consumer budgets. Instead, you’ll find yourself relaying to sales that your ad programs increased pipeline from target accounts by 45% , as we did at Demandbase.

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Account Based Marketing, often called ABM, is a strategy employed by B2B companies focused on targeting a precise list of high-value accounts. ABM works best when marketing and sales collaborate. Download eBook.

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Martech

MAY 10, 2022

A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey.

Buying Cycle 90

Buying Cycle Intent Ideal Customer Profiles Planning 90

DemandBase

NOVEMBER 3, 2019

As the landscape continues to grow, we’re seeing new categories introduced by analysts – take the Forrester New Wave( ): ABM Platforms Q2,2018 for example — ensuring that your gluttony of options shows no sign of waning. The post Stacking up for ABM Just Got (a Whole Lot) Easier appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 56

Account Based Marketing ABM DemandBase Forrester 56

DemandBase

NOVEMBER 8, 2019

B2B Marketing Super Session. Speakers: Andy Bertera, Executive Director of Marketing and Sales, New England Biolabs, Inc.; Speakers: Kerry Cunningham, Sr Research Analyst, Forrester Research. This virtual experience is designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce.

Account Based Marketing 45

Account Based Marketing ABM InsideView DemandBase 45

Heinz Marketing

JULY 2, 2018

Yet another great episode on Sales Pipeline Radio! It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year.

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

DemandBase

MAY 17, 2019

It’s that time of year again when thousands of eager marketing and sales leaders descend on an unsuspecting convention center—this time, to our great collective relief, in Austin rather than Las Vegas—for the annual SiriusDecisions Summit. Clearly, attendees are still eager to drink from the ABM firehose.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. In our always-on, buy anything anywhere world, customers want their buying experiences to be personalized, dynamic and convenient, and B2B buyers are no different.

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Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

DemandBase

JANUARY 3, 2019

The events that made the cut were chosen based on the following criteria: B2B marketing education, speaker quality, audience composition and the best networking opportunities. That said, if you’re looking to attend or sponsor an event this year, look no further than our comprehensive list: B2B Marketing Exchange. Forrester B2B Forum.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Strategic-IC

NOVEMBER 10, 2020

Account-Based Marketing (ABM) is an increasingly popular presence in B2B marketing today. Account Based Marketing is a strategic approach that coordinates personalised marketing and sales efforts to open doors and deepen engagement at specific accounts. - How ABM Aligns Marketing and Sales Teams. How Is ABM Growing?

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Valasys

MAY 27, 2019

92% of B2B marketers agree that ABM is “extremely’ or “very” important to their overall marketing efforts. According to a study by Forrester, 74% of buyers conduct more than half of their business research online, yet 89.5% of the total sales closures are completed by a salesperson.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Engagio

JUNE 20, 2023

As a CEO, I’m often asked about what I see coming on the horizon, and right now I see two sea changes washing ashore — one will transform the world; the other B2B. Since most of you reading this are in B2B, I’ll start with that one. The problem was that the focus was on leads, and individuals rarely make B2B buying decisions alone.

DemandBase 62

DemandBase Account Based Marketing Aggregators ABM 62

SnapApp

JULY 11, 2017

The B2B customer experience isn’t a shifting landscape anymore. Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. Modern B2B Buyers and the Big Shift in Behavior. Modern B2B Buyers and the Big Shift in Behavior. Source: Demandbase. .

Buy 70

Buy Process B2B Peer-to-peer 70

Business Brainz

JULY 11, 2021

B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. B2B Marketing. Insight fuels Account-Based Engagement through the understanding of ideal customer profile companies, facilitating sales and marketing alignment and meaningful conversations with target prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. A “Dream Come True” for B2B Revenue Teams.

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DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Biznology

NOVEMBER 4, 2019

The B2B marketing conference scene continues to flourish since I did my last roundup a year ago. February 24-26, Scottsdale, B2B Marketing Exchange. Organized by Demandbase, at Pier 27, and followed by certification courses on day 2 at the Hyatt Regency. April 20-22, Chicago, B2B Online. The real deal.

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Conference B2B Marketing B2B DemandBase 29

DemandBase

JUNE 9, 2020

Demandbase is an ABM Platform leader, again. We are pleased to announce that we’ve been recognized by Forrester as a leader in The Forrester New Wave: ABM Platforms, Q2 2020 report. Forrester first published a New Wave on ABM Platforms back in 2018, officially bringing the Account-Based Marketing category to the mainstream.

DemandBase 69

DemandBase Account Based Marketing ABM Forrester 69

Directive Agency

JANUARY 9, 2019

Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. Powerful content pieces that you can use for your top-of-funnel ABM remarketing campaigns could be industry reports generated by Forrester or Gartner.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45