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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers.

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What is B2B Buyer Intent Data? [Types, Benefits and More]

Inbox Insight

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine? In other words, there was too much data , which led to too many intent signals.

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Albacross and Bombora announce partnership to enhance Buyer Intent Data and Account Based Marketing in Europe

Albacross

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing.

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What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’. Enter: intent data.

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Predict Your Success with Buyer Intent Signals

Aberdeen

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. And it’s working, even though predictive analytics aren’t a remedy to sub-optimal content marketing / sales performance. Predict Success by Measuring Buyer Intent.

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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it.