Marketing Insider Group

JUNE 26, 2017

Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI.

Buyer's Journey 224

Buyer's Journey Content Marketing Planning Content 224

Walker Sands

AUGUST 8, 2022

Executing a B2B marketing strategy without first understanding the audiences you’re targeting can feel a lot like this — frustrating, overwhelming, confusing and, ultimately, a waste of resources. Understanding Your B2B Buyers. A deep understanding of your B2B audiences goes beyond simply knowing their title and industry.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. Image via The B2B Buyer’s Journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Creating Value-Based Buyer Journeys. This shift is welcome news for B2B buyers.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Onalytica B2B

OCTOBER 11, 2018

Back in August last year we published our Definitive Guide to Influencer Relationship Management , and it was such a great success and help for Marketers that we’ve created the equivalent for Employee Advocacy, with the help from Tribal Impact. Lee Odden – CEO at TopRank Marketing. Susan Emerick – Sr.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Sana Commerce

MAY 29, 2024

Generative AI: a paradigm shift for B2B commerce GenAI is more than ChatGPT. This generative power will automate B2B processes, provide informed analyses, and boost product discovery… if B2B businesses take the plunge. Get instant access to groundbreaking generative AI insights and strategies from 100 B2B leaders.

B2B Sales 52

B2B Sales B2B Marketing Generation B2B 52

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing & Strategy Marketing Strategy 71

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. IDC sees this new relationship between business and technology as “digital-first”.

B2B Thought Leadership 214

B2B Thought Leadership Lead Ranking B2B Marketing Planning 214

B2B Marketing Directions

JUNE 11, 2023

Source: Kogan Page Limited Understanding how business people actually make buying decisions on behalf of their company is vital to B2B marketing success. Without such insight, it's almost impossible to design and execute effective marketing programs. These efforts are by no means new. Webster and Yoram Wind.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

thePoint

JULY 21, 2020

This third blog post of the “7 things a CEO needs to know about marketing” series focuses on the B2B buyer journey. You may believe your company sells stuff to the market – like your products or services, however, that is your seller view and not a buyer view. B2B Buyer Journey.

Buyer's Journey 52

Buyer's Journey B2B Marketing RFP B2B 52

The Point

JANUARY 11, 2024

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. As an agency owner , I want our clients to be successful and drive better marketing results.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

Sword and the Script | B2B

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

Work Management 70

Work Management Customer Surveys B2B Marketing Paid Search Agency 70

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

6sense

JANUARY 3, 2022

Personalized buyer journeys aren’t just for B2C shopping experiences anymore. These days, more than half of B2B buyers expect personalized engagement from sellers, up from 49% just two years ago. But despite all the signs, 42% of B2B marketers aren’t fully personalizing their marketing efforts.

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 111

Top of Funnel B2B Marketing Content Marketing B2B 111

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

PathFactory

JULY 6, 2022

“Any worthwhile CMO, CRO, or product marketer needs revenue intelligence to do their job and make decisions. Without content intelligence and buyer intelligence, there is no revenue intelligence.” . – Rowan Noronha, founder of The Product Marketing Community. The three elements of a WINning product marketing strategy.

Top of Funnel 52

Top of Funnel Buyer's Journey B2B Buyer Personas 52

Only B2B

DECEMBER 10, 2020

With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. . Many businesses who yet have not adopted content marketing have found themselves between the rock and a hard place. Content Marketing.

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

The Lead Agency

FEBRUARY 7, 2018

Knowing how important it is to stay fresh in your customer’s mind, you could theoretically place billboards advertising your business at every location from their office to where they live. However, while this is an almost impossible (not to mention expensive) exercise in real life, B2B digital marketing makes it easy.

Buyer's Journey 59

Buyer's Journey Advertising Agencies B2B Marketing Paid Search Agency 59

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Inbox Insight

SEPTEMBER 20, 2022

Organizations with aligned Sales and Marketing teams generate more than 200% revenue growth from marketing tactics, experience 24% faster growth in revenue, and are over two-thirds (67%) more effective at closing deals ( MarTech Alliance ). With this in mind, what key tactics can be used to encourage B2B Sales and Marketing alignment?

B2B Sales 98

B2B Sales Marketing Qualified Leads B2B Marketing Lead Ranking 98

Lead Forensics

MAY 14, 2024

They have become masters at using marketing automation and their digital strategies continue to grow in sophistication. Amazon continues to be a leading light in this field, showing how marketing automation can help turn a company into a slick selling machine. They can work just as effectively for B2B businesses.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel B2B Sales Marketing Automation 52

ATAK Interactive

MARCH 12, 2020

Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more complex. 82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

SmartBug Media

JULY 21, 2020

It’s not uncommon for many manufacturers to still be relying solely on traditional outbound sales and marketing methods, such as attending trade shows and other in-person events, sending out printed mailers, and using basic cold-calling tactics. One effective way to reach potential buyers is through video.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

Zoominfo

APRIL 8, 2018

In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. 33% of B2B companies use blogs ( source ). General B2B Blogging Statistics: 1. Not convinced?

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Inbox Insight

DECEMBER 21, 2023

Understanding the behavior and preferences of potential buyers is pivotal for any successful B2B business. It offers a wealth of insights into the customer journey and their key activities, allowing businesses to tailor their services and strategies accordingly. A key component of this understanding is intent data.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. 3 reasons why thank you pages are essential for B2B marketing. Analytics - B2B marketers LOVE analytics! As we know, building audience trust is a crucial step in the buyer's journey.

B2B Marketing 118

B2B Marketing Top of Funnel B2B Planning 118

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. The same rings true in B2B marketing.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Webbiquity

NOVEMBER 17, 2020

No business has escaped feeling the economic impact in some form. Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing.

Top of Funnel 261

Top of Funnel ROI Marketing Automation Services Work Management 261

Lead Forensics

APRIL 3, 2024

The next step is to figure out what type of content your target audience wants and will respond to at each stage of the buyer journey. But that’s a mistake, as a tailored marketing approach is likely to achieve a far higher conversion rate. The concept behind account-based marketing (ABM) is the same.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Heinz Marketing

MARCH 16, 2022

By Payal Parikh , Director of Client Engagement at Heinz Marketing. We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). Marketers are becoming more comfortable utilizing AI in their digital marketing strategies than they were a few years ago.

Marketing AI 109

Marketing AI Digital Transformation B2B Marketing Top of Funnel 109

Inbox Insight

AUGUST 15, 2022

Understanding the key Account-Based Marketing (ABM) metrics to report on ensures B2B marketers are able to truly gauge performance and make informed decisions with the ability to accelerate their B2B sales pipeline. How can ABM velocity and penetration contribute to B2B Sales Acceleration? Reading time: 4 minutes.

B2B Sales 98

B2B Sales Account Based Marketing Lead Ranking B2B Marketing 98

ATAK Interactive

MARCH 12, 2020

Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more complex. 82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78