markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. Three key sales content challenges The discussion turned to getting sales content “right,” which is easier said than done.

Research 40

Research B to B Webcast Content 40

Buzz Marketing for Technology

JUNE 27, 2008

Webcasts |. If so, Halliburton attacks the problem in a relevant COP. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. LIVE Webcast - The Mainframe is Dead.Long Live the Mainframe? src = [link]. }. White Papers |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Finally, make sure your site is well optimized for those phrases that are both frequently searched and most relevant to your prospects. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Paul Gillin

OCTOBER 11, 2012

For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. Don’t just copy and paste the promotion from a webcast. Only people can post content. Minimize Copy and Paste.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. The webcast is probably the smarter incentive to offer.

ROI 50

ROI Paid Content Social Marketing Webcast 50

The ROI Guy

JUNE 29, 2011

When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant. The best podcasts, videos and webcasts deliver content focused on a facilitating a specific step in the buyer’s journey.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40