Biznology

NOVEMBER 30, 2011

B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test. Image via Wikipedia.

B to B 80

B to B Adwords Planning Paid Search Agency 80

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. So that’s my argument for gating content in B-to-B marketing.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit. Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Cintell

MARCH 10, 2016

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Ambal's Amusings

JANUARY 7, 2010

One of the purposes of writing copy is to generate leads. What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? How to use white papers to grow a healthy crop of leads. " Don't lead with the product pitch" Michael Stelzner's Bio.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Biznology

JANUARY 3, 2019

Since then, he has taken the lead in converting traditional industrial marketing into a modern marketing powerhouse. . Olle Leckne, a Stockholm-based LinkedIn advisor, has created a clever lead generation process for appointment setting with highly refined audience targeting. Somehow, Shane also finds the time to blog for Cision. .

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126