ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks.

B to B 120

B to B netFactor Media SEM 120

Biznology

MARCH 26, 2012

In direct marketing offer theory, this is called managing the “offer equation,” which says that response quality is inversely related to response quantity. Free information. Always a popular and productive offer in business markets, where buyers need detailed information as part of their purchase process.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

B2B Digital Marketer

SEPTEMBER 29, 2020

09:50 – The push/pull piece in Content Marketing. 11:16 – Constantly evaluating your marketing plan. 13:40 – The importance of information and analytics. 22:42 – Marketing is an orchestra. 25:26 – Becoming a disruptor in your digital marketing area. Nicoline Maes ( 09:49 ): Yes.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. Becoming a more socially active business.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

The ROI Guy

SEPTEMBER 17, 2010

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Netpop Research reinforces this point in Media Shifts to Social , which found that as of September and October 2008, communications (including email, instant messaging, blogs and photo sharing) had risen to 32% of online time from 27% in 2006. . Marketers might be investing in blogs than they are really worth. for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

Ambal's Amusings

JANUARY 7, 2010

B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. The High-Tech Direct Marketing Handbook. Ardath Albee's Blog Marketing Interactions. Marketing Interactions Blog. The High-Tech Direct Marketing Handbook. Stephanie Tilton Recommends. Cindy King.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100