Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Online Marketing Institute

FEBRUARY 22, 2011

We are always trying to stay on top of the B2B trends in the marketing industry. What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

MLT Creative

JUNE 22, 2010

The call was business-to-business and, since B2B marketing is what we do at MLT Creative, I'm always willing to discuss a mutually beneficial business deal. You see, there's more to Storyville Coffee than selling magic beans, just as there's more to MLT Creative than B2B marketing. Not really. And he was right.

Business to Business 40

Business to Business Personalization Advertising Agencies Paid Search Agency 40

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. In addition to paid media, the offer was promoted on the clients’ website and blog with call-to-action buttons.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

JULY 30, 2010

With that in mind, I’m an agency guy, so from an agency perspective in the B2B space, the number-one hardest thing seems to be getting buy-in from our clients. As the agency, we’ll step in to fill a void – whether it’s writing a blog or recognizing opportunities to leverage inbound for offline channels (e.g.

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. I’m nominating and voting for many of the B2B marketing “braniacs & maniacs” I follow, and I think it’s a great way to say, “Thanks for the helpful tweets.". Great question.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

JANUARY 30, 2012

QR codes are still somewhat on the fringe, but with smartphone numbers constantly on the rise, there are still some great opportunities to add them to your B2B marketing mix. There have been several articles over the past year with ideas for utilizing QR codes in B2B. Will you consider QR codes for your B2B marketing mix?

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

SEPTEMBER 2, 2011

Earlier this summer, our B2B marketing agency had the honor of hosting Michael Gass – one of the world’s leading experts on new business – as a speaker for an event at our east Atlanta campus. “If you don't think, you'll have time for blogging,” he said. Try 30 blogs in 30 days.”

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

Adobe Experience Cloud Blog

APRIL 22, 2009

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Also, I highly recommend you watch the on-demand archive if the sneak preview webinar, Beyond The B2B Buying Funnel. The Myth of Rationality in B2B Buying.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

MLT Creative

AUGUST 2, 2011

This Week's B2B Word on the Street is: SELLING. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. View Billy's Other Blog Posts. Download advanced content from our B2B Marketing Idea Series: to "The leads aren't weak.

B to B 40

B to B B2B Advertising Agencies B2B Sales 40

MLT Creative

JULY 11, 2011

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40

MLT Creative

AUGUST 9, 2011

I am one of three partners at the B2B marketing agency, MLT Creative. We decided to never again justify weaknesses in our own marketing efforts with the old “cobblers' kids have no shoes” line; after all, our agency is similar to our clients in that we are a B2B business ourselves. View Billy's Other Blog Posts.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

OCTOBER 20, 2010

I recently wrote a guest post for The Social CMO , “ B2B marketing without creative has no punch ,” which included a list I thought I’d share on this blog as well. Don’t be lazy. You’re in a competitive sport; be professional about it.

Creativity 40

Creativity B2B Marketing Advertising Agencies B to B 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

MARCH 7, 2011

Using QR codes for B2B programs can be just as powerful if you understand they’re a new technology with a (for now) limited audience. At MLT Creative, we’ve recently done a few QR code projects for B2B. Think about it – you could literally put your latest catalog or hottest product on your business card.

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

SEPTEMBER 8, 2011

I fell short of my primary goal of writing 30 blog posts in 30 days – way short. I only completed 10 blogs. It was early in the first week that Martine Hunter , our creative director of inbound marketing, reminded me that our agency blog has a strategy, a schedule and a team behind it. Goal: 30 blogs in 30 days.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

MLT Creative

APRIL 8, 2011

For several years in a row, we have received the award for “Best B2B Integrated Marketing Campaign,” and this year we also took home top honors for “Best Event Marketing Campaign – Under $100K.” Atlanta is home to many global B2B giants as well as innovative startups. View Billy's Other Blog Posts.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

AUGUST 12, 2011

Schaefer writes the blog {grow} , and with it he’s built an entire community of e ngaged individuals who enjoy active discussions in the comments section under each post. It could be about marketing, social media, blogging or life, and whether you’re curious, inquisitive, contrarian or doubtful, he’ll often reply.

Advertising Agencies 40

Advertising Agencies Business B2B B to B 40

MLT Creative

DECEMBER 9, 2010

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. Why not ask B2B marketing experts I trust to answer my question via tweet? Why not ask B2B marketing experts I trust to answer my question via tweet? Then I had another idea.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

MLT Creative

AUGUST 1, 2011

This is the fourth article in a series that began as guest blogs for Savvy B2B. You can find the previous entries there ( Part 1 , Part 2 and Part 3 ), and I highly suggest subscribing to their blog. If your business is a turtle, remember Aesop’s fable and don’t count yourself out of the race.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Taking a cue from one of Chris Brogan's recent blog articles , I wanted to follow his lead and turn my #MarketerMonday recommendations from the #BroganMemphis event into a blog post.

Social Media 40

Social Media B to B Media Advertising Agencies 40

MLT Creative

AUGUST 16, 2011

Over the past three decades, our agency has brokered millions of dollars in printing on behalf of our B2B clients. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. View Billy's Other Blog Posts. Download advanced content from our B2B Marketing Idea Series:

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. Buyers want a 1-1 relationship. .

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

MLT Creative

FEBRUARY 25, 2011

It all started a little over a year ago when I began following the Digital Photo Experience (DPE) Group on Twitter, and reading their blog. If you’re still reading this, the main message of my story is that Twitter is a powerful tool to connect and engage with people in almost every endeavor – both in your business and your life.

B to B 40

B to B Advertising Agencies Creativity Twitter 40

B2B Digital Marketer

AUGUST 25, 2020

Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn’t solve the customer’s problems then it doesn’t matter at all. Linda Ruffenach is an entrepreneur committed to helping business owners achieve their vision of Total World Domination. Timestamps/Outline.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

SEPTEMBER 22, 2020

Listen to this episode of the B2B Digital Marketer Podcast , as John O’Connor shares why although the digital age has changed, the marketing principles remains the same. John O’Connor is the CEO of the European B2B customer experience (CX) company Deep-Insight. 00:36 – John’s background in B2B Digital Marketing.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. com : I have been struggling with getting the other managers here to help me update our corporate blogs. com : I have been struggling with getting the other managers here to help me update our corporate blogs.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Digital Marketer

AUGUST 31, 2020

With the world at the current state it’s in, finding leads and standing out in LinkedIn has become vital and a real challenge for B2B companies. 01:22 – David Ubeda’s background in B2B Digital Marketing. 11:17 – Why blogging on LinkedIn is overrated. 13:17 – Business owners are thinkers.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Memes

OCTOBER 21, 2011

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. Fair enough.

B to B 100

B to B Media B2B Ethics 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. So, here are the Best of B2B Marketing for August 2010 based on on social signals. quot; That advice holds true today for B2B marketing content. Most are blog posts, but I’ve also included some eBooks. Social Information.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40