Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Share this on Linkedin. But Facebook? A very powerful side benefit of being on the Facebook platform. (to Tweet This! Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Capstone Insights

MARCH 13, 2018

As an example, if you have HubSpot for marketing automation and Salesforce.com for CRM you can very easily (no customization required in fact) allow for new people to be passed into Salesforce.com as a contact and bypass the Salesforce.com leads object entirely. However, for some of you it isn’t.

Contacts 40

Contacts CRM Salesforce.com Marketing Management 40

Customer Experience Matrix

FEBRUARY 13, 2014

They are vastly more likely than average to have a system in place. Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. The Mintigo results confirm this.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 26, 2014

Although content creation is probably LeadLiaison''s most unusual set of features, the system also does an above-average job at the standard marketing automation functions: email, multi-step workflows, behavior tracking, lead scoring, CRM integration, and analytics. Users can preview how their emails would look in different clients.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. How popular are they on average? The average number of followers for these businesses is 3,572. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. The median is 1,150.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Convince & Convert

OCTOBER 22, 2013

You can connect with Kelsey on Twitter , G+ , or LinkedIn. Over time, it becomes possible to accurately gauge the ‘average’ ROI of your individual efforts , and optimize on an ongoing basis through audience-specific learning that you acquire over time. You can connect with him on Twitter , LinkedIn , and Pinterest.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Paul Gillin

JUNE 24, 2010

Average subscription cost. $ 5,000. $ 5,000. $ 5,000. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. What is the lifetime value of an average customer? With 10% discount. With webcast.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

MAY 3, 2010

A Simple Technique for Reducing Bounces & Unsubscribes - The Point , April 8, 2010 It used to be said that the average US business mailing address (snail mail) changes once every 9 months. Linkedin (83). LinkedIn Adds the Ability to Follow Companies , April 30, 2010. That’s individuals moving, not companies. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Web users spent an average of 4.6 There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Compare the average of whatever you''re measuring in Month X with Month Y to calculate the MoM change. Learn more about how marketers can use APIs here. B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). The funny thing is on any average day I might get like, say 300-400 visitors from Google, but the decay rate is essentially near zero.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28