Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. This borders on integration of Web display with marketing automation, an extremely important trend.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. Click here to download!

Marketing Automation Services 119

Marketing Automation Services Marketing Management Vendors Marketing Automation 119

Martech

APRIL 25, 2024

Don’t let the potential end product decide what you need to do. Your legal team should review existing contracts to see if it has any “in the case of being purchased” clauses. Product roadmap. Assess the future of the martech products. How aligned are the product roadmaps of both companies? Contractual obligations.

Work Management 55

Work Management Marketing Management Vendors Lock-In 55

SmartBug Media

NOVEMBER 21, 2019

We live in an age where marketing automation tools (such as HubSpot and Marketo ) can make complex processes simple, taking legwork off your team to help drive additional revenue while making customers aware of all the opportunities they have with your company. Use Lead Nurture to Sell Additional Products/Upgrades.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

Heinz Marketing

SEPTEMBER 9, 2021

Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack. Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Marketing Automation Platforms.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120

Launch Marketing

NOVEMBER 22, 2023

Before marketing automation, companies tracked data in various places. One way to navigate these obstacles is by using marketing automation tools. What is marketing automation? What is marketing automation? Getting Down to the Basics: What is Marketing Automation? The benefits of marketing automation are plentiful.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Budget 134

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. What is B2B Marketing Automation? Why B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. Most recently I was head of product management at a MAP startup in Boston. Here’s why: It’s complex and hard to get right.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Look here for more information or to make a purchase. products are pretty stable, too. the real action is outside the products. the really real action is elsewhere.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Adobe Experience Cloud Blog

JUNE 20, 2018

Inherently tech-based, a plethora of marketing automation solutions has made ABM more measurable and affordable for businesses of all sizes. On the other hand, research from Marketo suggests that ABM delivers a better return on investment than various other strategies for an impressive 97% of marketers. Set Up Automation Workflows.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. This is where a marketing automation platform can help. Let’s talk about marketing for a minute.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

The concept of engagement goes beyond automation because it implies that marketers are responsible for delivering a captivating experience, not just a series of ongoing communications. In fact, many decisions for both B2B and B2C products are made long before interacting with a human being. Deliver Engagement at Scale.

Multi-Touch Attribution 132

Multi-Touch Attribution Automation Multi-Channel Marketing Management 132

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Businesses and key decision makers are holding back from making purchase decisions due to lack of demand and concerns about a slow business recover.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Adobe Experience Cloud Blog

SEPTEMBER 21, 2017

Segmenting and automating your email marketing is essential if you want to attain new customers and maintain existing ones. There are endless ways to target your email marketing automation. Here are 11 of the most effective automated emails you need to start using so you can utilize your contacts to their fullest potential.

Marketing Automation Services 134

Marketing Automation Services Automation Top of Funnel Trigger Marketing 134

Litmus

APRIL 18, 2024

Our respondents were split on whether to go all-in on one ESP or use several based on their needs: 46% of respondents chose just one ESP or marketing automation platform (MAP) to send emails, while a combined 49% use more than one ESP. This may not mean they’re fully satisfied with their purchase, though.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

6sense

NOVEMBER 9, 2021

At one point Friday morning, one of our CMO Coffee Talk regulars started a Beautiful Mind -esque soliloquy on what the “perfect” marketing automation platform would include – features, integrations, etc. Marketing automation is the orchestration of marketing, not just email. Control Tower is how I look at it.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Analytics Tools Lead Ranking 48

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It’s still a modest multiple of 2.4

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Hubspot

MARCH 27, 2020

Having the best of both worlds is the feeling you have when your company's marketing automation software and CRM work in tandem. In fact, marketing automation software can increase sales productivity by 14.5%. Below, we'll review what marketing automation and CRM software do and why they need to be integrated.

Marketing Automation Services 91

Marketing Automation Services Marketing Automation Marketing Qualified Leads Lead Ranking 91

chiefmartech

SEPTEMBER 21, 2018

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 But it’s not necessarily product consolidation.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. per share, which comes to $871 million. The stock had been hovering around $17.50

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. I added four new vendors to the report, all of which have just begun to market their products aggressively. Do I get SEO credit for using “top of the funnel”?)

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Oktopost

APRIL 1, 2021

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase. Jon is a marketing entrepreneur and thought leader. Like What You Heard About MarTech?

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Martech

DECEMBER 11, 2023

Examples: Marketing automation platforms like HubSpot or Marketo CRM systems like Salesforce or Zoho AI-powered marketing tools Social media analytics platforms This will help you get insights into how these specific technologies can be used. By specifying your industry or target audience, you can get a more relevant response.

Marketing AI 115

Marketing AI Marketing Automation Services Work Management Marketing Management 115

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 release of his flagship product, scheduled for March 3. Marketo’s approach is to trigger campaigns based on specified events or list criteria.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

JUNE 4, 2013

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. So this fills a gap in their core product offerings. They also get a toe-hold in B2C marketing and in marketing automation (via ExactTarget''s Pardot technology). Not so terrible for marketing automation in the short term.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. So, how does marketing automation apply in the real world? Here are some of our top tried and true must-have B2B marketing automation examples. What is B2B Marketing Automation? Automation for Sales Collaboration.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Martech

NOVEMBER 3, 2022

Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. An example of a first-party cookie is Marketo Munchkin, which Thao describes as “a script that’s provided to the customer and consumer to place directly on their web in order to track activity and engagement.”.

Tactics 115

Tactics Marketing Automation Services Paid Search Agency Work Management 115

Martech

SEPTEMBER 28, 2022

Marketo introduced productivity, user experience and permission control features last month. Marketo introduced: A new solution for preventing bots from form stuffing and other nefarious activities. When that happens, it’s likely pesky bots targeted your Marketo forms, resulting in thousands of phony submissions.

Marketo 97

Marketo Marketing Management Lead Scoring Lead Ranking 97

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. Marketo was mostly missing until they provided key figures in their earnings call this afternoon. Silverpop and HubSpot might also benefit but neither is fully focused on standard B2B marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120