NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Test offers with lead capture strategy. Accompany the video with a related white paper as CTA. That brings us to a discussion of video marketing for B2B.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Lead Liaison

NOVEMBER 21, 2017

Event lead capture methods, like our app GoCapture!™ ™ , are an important part of any marketing automation platform. You could offer a free download of a high-performing white paper, offer a free demonstration, or simply encourage your prospect to sign up for your company newsletter.

Lead Liaison 48

Lead Liaison Lead Capture Marketing Automation Services Clickthrough 48

The ROI Guy

AUGUST 24, 2018

But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey? Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Contently

OCTOBER 4, 2016

Optimizing lead generation and capture through: Custom call-to-action pop-ups and slide-ups that integrate with marketing automation, CRM, and email marketing platforms. Built-in Document Analytics for embedding and optimizing lead forms within downloadable content like white papers and e-books.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

SugarCRM

DECEMBER 11, 2013

Lead Capture. Internet Lead Capture. Lead Routing. White Papers. Learn Marketing Automation. Marketers coming off of basic email-blasting software are often awestruck by the robust capabilities of their new marketing automation software. Lead Management. Lead Scoring.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

ANNUITAS

SEPTEMBER 18, 2014

An increase in leads captured? Who cares, if they can’t be directly attributed to the content, or if they don’t turn into leads that sales is interested in or that can be tied to revenue. Increased traffic to the website? Who cares, if those visitors don’t convert. Retweets and likes?

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

NuSpark Consulting

SEPTEMBER 9, 2012

Lead Capture and Lead Nurturing. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Additionally, think about lead nurturing. This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media.

Display 100

Display Advertisements Advertising Lead Ranking 100

NuSpark Consulting

AUGUST 23, 2012

Remember: helpful content builds trust- trust builds leads- leads become sales. Direct lead capture opportunities. Not in the blog itself, but surrounding the blog you can provide ample opportunities for lead capture. Download our white paper….).

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

Remember: helpful content builds trust- trust builds leads- leads become sales. Direct lead capture opportunities. Not in the blog itself, but surrounding the blog you can provide ample opportunities for lead capture. Download our white paper….).

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

KEO Marketing

MARCH 15, 2016

Specifically, this data can help B2B marketers evaluate how people react to and engage with their downloadable content such as PDFs, white papers and case studies. The company just announced that it has recently acquired Docalytics, a startup firm based in Minnesota that provides in-depth marketing data.

Startups 48

Startups Marketing Automation Services Marketing Management B2B Marketing 48

KEO Marketing

JULY 19, 2017

Make sure your outbound marketing leverages these trends: Marketing Automation. In 2017, marketing automation is going to save you time and increase the effectiveness of your company’s sales process. Today, 55% of B2B companies use marketing automation technology , and businesses report that automation leads to a 14.5%

Inbound Marketing 48

Inbound Marketing Trends Account Based Marketing Paid Search Agency 48

The ROI Guy

MAY 14, 2012

I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. As you may also be aware, Alinean Value Selling & Marketing Tools do support robust integration with sales and marketing automation solutions and processes.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Scoring 40

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. white papers, case studies, website copy, videos, podcasts, blogs). Leads are segmented based on their score and enter various tracks for follow-up.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. white papers, case studies, website copy, videos, podcasts, blogs). Leads are segmented based on their score and enter various tracks for follow-up.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

NuSpark Consulting

DECEMBER 5, 2011

Where marketing and sales need to work together as leads proceed through the funnel. Nurturing content, social media, and sales/follow-up approaches all need to work in sync to ensure leads do not leak out of the funnel. Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Vidyard

FEBRUARY 4, 2014

Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer. It’s win-win.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Heinz Marketing

MARCH 21, 2022

If someone has exhibited some intense signals or attended a webinar or downloaded a white paper. But number two is a lack of automation. I’m going to improve my automation because I’m struggling to hire people.” ” And I know I can win through automation. But what was dead last?

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95

Webbiquity

MARCH 17, 2023

Here are some handy resources you may offer for free: E-books Webinar recordings Guides Self-assessments White papers Free tools Playbooks Ready-made templates Consider the newest consumer trends when choosing the type of resources and the channel to approach your sales prospects. Use the rule of “three Cs.”

Tactics 306

Tactics Sales Qualified Leads Generation Lead Scoring 306

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. You will probably get the most automated process (inputs/reporting) from these agencies. In today’s B2B environment, you are likely aware of these lead generation, lead management, and lead nurturing functions and results.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Only B2B

JANUARY 31, 2022

Lead Capture Forms: Lead capture forms, which are the main emphasis of a lead capture page or landing page, is an absolute must. Your firm will be unable to create leads without the use of lead capture forms. This is a lead generating method that has shown to be successful over time.

Lead Generation 118

Lead Generation Generation Leads Lead 118