Automation Lead Capture Lead Nurturing White Paper 
The ROI Guy
NOVEMBER 7, 2017
You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.
The ROI Guy
SEPTEMBER 13, 2011
The Interactive White Paper is hosted on the Alinean XcelLive™ platform , which has a number of lead capture options and connectors to several of the most popular marketing automation / CRM solutions. Each tool has its own registration form, which can be customized.
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markempa
OCTOBER 27, 2014
Go above and beyond, especially when it comes to those leads that fit your ideal customer profile. It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Relevance is critical lead nurturing.
NuSpark Consulting
SEPTEMBER 14, 2015
You can send newsletter campaigns via marketing automation but watch for prospects who click and visit your site often. Gated White Papers, eBooks, and Guides. With gates, you’ll capture leads. These top-funnel leads should go into marketing automation workflows for nurturing.
NuSpark Consulting
SEPTEMBER 9, 2012
Lead generation and lead nurturing both can be done via a targeted display campaign. Lead Capture and Lead Nurturing. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Additionally, think about lead nurturing.
NuSpark Consulting
OCTOBER 27, 2013
Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Test offers with lead capture strategy. Accompany the video with a related white paper as CTA. That brings us to a discussion of video marketing for B2B.
Marketing Insider Group
JANUARY 9, 2024
Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.
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