Navigate the Channel

DECEMBER 20, 2023

Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries. Incorporate relevant long-tail keywords into your strategy. While long-tail keywords can be highly specific, they must remain relevant to your offerings.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Sharpspring

FEBRUARY 13, 2020

Leverage search engine marketing (SEM) for mobile. Search Engine Marketing (SEM). Marketing automation enables brands to capitalize on this omnichannel shift in user behavior. To clinch the conversion, simply automate a follow-up email series to reach them in time for desktop use. Create mobile-ready email campaigns.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Sharpspring

FEBRUARY 13, 2020

Leverage search engine marketing (SEM) for mobile. Search Engine Marketing (SEM). Marketing automation enables brands to capitalize on this omnichannel shift in user behavior. To clinch the conversion, simply automate a follow-up email series to reach them in time for desktop use. Create mobile-ready email campaigns.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

QuanticMind

NOVEMBER 30, 2018

There are several types of PPC advertising, but the most popular remains paid search, commonly known as search engine marketing (SEM). If you and Google are metaphorical “best friends,” it gets easier. Google became one of largest companies on the planet because of advertising. Here’s the good news, though. How does it work?

PPC 40

PPC Paid Content SEM Paid Search Agency 40

QuanticMind

AUGUST 2, 2016

Are you using these important SEM tools properly? Build a list of good keywords that include branded, competitor, cross-related terms, long-tail keywords and more. You’ll also notice that your bizarre, long-tail keyword “self-watering hanging planter” is on the rise in a big way. Start with good keywords.

Search Engine Marketing 40

Search Engine Marketing Keywords Long Tail Marketing Search Marketing 40

QuanticMind

JUNE 23, 2019

PPC automated bidding is the key. You can optimize keyword bids using automation technology, but that’s just one of its many features: automated bid optimization can help marketers improve campaigns, reach business goals, and avoid performance issues altogether. Accurate automated bids.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

QuanticMind

APRIL 24, 2019

Some methods are more simple; some get deeper but may not be actionable; some are totally automated and drive action automatically! They’re obviously worth quite a bit, and qualitatively and quantitatively are one of the most reviewed areas within SEM ad campaigns. Evaluating a keyword’s value can be a challenging task.

Lead Ranking 40

Lead Ranking PPC Keywords Lead Scoring 40

Metadata

NOVEMBER 16, 2017

The first vehicle they turn to for their endeavor is of course Google. For example, if you’re selling to Mary the Marketer, and she has to implement a marketing automation tool, she will likely have to get her IT team involved. Do SEM Research. Before we dive into Mary’s search results, let’s discuss SEM research.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

Marketing Insider Group

FEBRUARY 13, 2020

One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google. 92% of mobile searches happen on Google. Google Ads.

Paid Content 334

Paid Content Google B2B Marketing Mobile Advertising 334

QuanticMind

OCTOBER 19, 2018

Google Ads prioritizes which ads to rank first in search results based on ad relevance and how much you bid at an auction. But in reality, most marketing managers that use any sophisticated bid optimization strategy do so with automation, not extra people. It’s possible to optimize for this because of the way PPC bidding works.

PPC 40

PPC Pricing Price Work Management 40

QuanticMind

NOVEMBER 20, 2019

Google has made some key changes to the search algorithm that will impact how your ads will be displayed when someone is searching for your target keywords, most notably with impression share bidding and query level targeting. The best way to do this is by looking at your Google Ads Auction Insights report.

PPC 40

PPC Campaigns Optimization Allocation 40

Marketing Insider Group

MARCH 30, 2020

The just-released Handbook: B2B Marketing Using Google & Paid Social gives a detailed look at beginning your B2B digital marketing efforts. Is the page being shown in Google’s featured snippet? Common ways to optimize your webpages include: Incorporate long-tail keywords. 1: Strategic Webpage Optimization.

Paid Social Agency 274

Paid Social Agency Paid Search Agency SEO Lead Scoring 274

Webbiquity

OCTOBER 6, 2020

If you absolutely must use automation, do it very carefully—pitches that are obviously automated can damage your brand image, email deliverability, and ultimately your SEO efforts as well. Google is enabling mobile-first indexing in early 2021 for all sites. Complete and keep up to date your Google My Business information.

SEO 212

SEO Webcast Budget Programs High Quality Lead 212

Single Grain

MAY 9, 2023

Ultimately, enterprise ads come in three main types: Search Engine Marketing (SEM) Search engine marketing is the first thing people think of when it comes to pay-per-click advertising. Second, taking advantage of the Google Display Network to spread your brand message far and wide.

Paid Content 52

Paid Content Enterprise Management Sales Qualified Leads PPC 52

QuanticMind

SEPTEMBER 12, 2015

It’s a fact: long-tail marketing is not for everyone. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. Let’s talk paid search strategy.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Marketing & Strategy PPC 40

QuanticMind

SEPTEMBER 12, 2015

It’s a fact: long-tail marketing is not for everyone. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. Time for some PPC analysis.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Marketing & Strategy PPC 40

Single Grain

JANUARY 31, 2020

See ads displayed for certain keywords in Google. 2) Google Ads Editor. This is where Google Ads Editor comes into play. Top Features of Google Ads Editor: Make changes quickly and easily to your Google Ads campaign on-the-go without Internet connectivity. How Much Does Google Ads Editor Cost?

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Referral Rock

OCTOBER 9, 2019

SEO and SEM professionals equally have also been forced to adjust to fit in the new and promising landscape. For SEM experts, this means learning how to leverage Product Listing Ads (PLAs), how to optimize for mobile, and how to navigate sophisticated enhanced campaigns to fit in the performance marketing environment.

Paid Content 51

Paid Content Advertising Agencies Marketing AI Paid Search Agency 51

Hubspot

OCTOBER 27, 2020

To give you an idea, past newsletters have covered Google's push into the online travel agency (OTA) market, how to hire a great digital marketing team, and takeaways from Google's near-constant algorithm tweaks. Google Analytics Academy. If you're in SEO, you're almost certainly using Google Analytics.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Inbox Insight

NOVEMBER 26, 2018

With spending for marketing/advertising automation expected to reach $25.1 SEO vs SEM. Search engine optimization (SEO) and search engine marketing (SEM) are both essential components of your B2B content marketing because they enable you to intercept prospects with your content at critical touchpoints.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

QuanticMind

JUNE 15, 2017

Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. QuanticMind has a wrap-up of Day 2’s SEM sessions from SMX Advanced 2017, including more quick hits on branded, audience, ETAs and Shopping: Protecting Your Branded Keywords . SMX Advanced 2017, Day 2.

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Adwords 40

Webbiquity

JANUARY 10, 2010

How can you get the most of out of Google’s free webmaster tools to improve rankings? For example, one website shows up at #2 on Google for “business services management,&# but at #23 for business service management. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog.

SEO 100

SEO Tips Best Practices PageRank 100

Single Grain

JULY 5, 2023

If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. It didn’t return some obvious strategies, so I added: What about using Google My Business and social media? Write a 30-character copy for my Google display ad promoting organic dog food.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Anteriad

APRIL 25, 2023

Keyword Keywords or keyword phrases are terms that if used in content help your pages get indexed, so they turn up in search results through search engines such as Google, Bing, or Yahoo. Long tail keywords are easier to rank for but have less search volume.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keyword Keywords or keyword phrases are terms that if used in content help your pages get indexed, so they turn up in search results through search engines such as Google, Bing, or Yahoo. Long tail keywords are easier to rank for but have less search volume.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

QuanticMind

JUNE 6, 2019

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. It’s the practice of making the most effective use of advertising budget towards your SEM goals. Bold claim?

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40

Webbiquity

NOVEMBER 28, 2011

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100