Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Effective Marketer

MARCH 9, 2010

Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. What I Like: Cathy header and good combination of graphic with text to get people interested.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. Automated InMail – Email is a standard communication channel but LinkedIn has overcome its lack of effectiveness. The major downside to InMail is that you can only send one at a time.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

markempa

AUGUST 4, 2014

I do want to give a lot of credit to the market automation companies who have been part of influencing the industry. The first thing I would say is we have seen that across the board, marketing channels in general are having lower and lower response rates. What are some of the interesting things that you are seeing these days?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. Jason Barry FeaturePeek. Saleflare For CRM I like to keep it basic, so I use Saleflare.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a video solution that tied engagement data from this top-of-funnel material to Act-On, their Marketing Automation Platform. Sangram produced tons of individual videos for these B2B innovators.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Conversica

OCTOBER 3, 2018

The new assistant enables busy admissions teams to engage prospective students in a personal yet automated way, at scale. Admissions departments had an average first response time of 38 hours, compared to the 24-hour average response time of other industries. Re-engage potential students and inactive applicants.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Conversica

OCTOBER 3, 2018

The new assistant aims to help busy admissions teams engage prospective students in a personal, yet automated way. Admissions departments had an average first response time of 38 hours, compared to the 24-hour average response time of other industries. Re-engage potential students and inactive applicants. Additional information.

Marketing AI 40

Marketing AI Education Eloqua Outreach 40

OutboundView

SEPTEMBER 20, 2018

Worst case, you have to automate a manual effort of pulling buyer information from LinkedIn or wherever your buyers are. If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Personalization at scale increases your response rate.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34