The ROI Guy

AUGUST 24, 2018

But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey? We recommend assuring these top five “connection features” to assure MAP integration success for your interactive Marketing Tools: 1.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? For example, email automation covers several useful KPIs. So what is it, anyway?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Heinz Marketing

JANUARY 23, 2018

They spent a lot of time on outreach and raw activity. In parallel, the addition of automation meant that more and more inexperienced sales reps could be added to a team. Sequences were prescribed, and sales was mainly an act of pushing the buttons to begin automation of sequences. They were diligent – persistent, even.

Top of Funnel 82

Top of Funnel Work Management Digital Marketing Funnels CAN-SPAM 82

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. One thing that has brought me a lot of leads is cold email outreach.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a video solution that tied engagement data from this top-of-funnel material to Act-On, their Marketing Automation Platform. Sangram produced tons of individual videos for these B2B innovators.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Conversica

OCTOBER 3, 2018

The new assistant enables busy admissions teams to engage prospective students in a personal yet automated way, at scale. Today’s prospective students are busier than ever and need gently persistent yet highly personalized outreach, and Conversica’s AI Assistants are designed to provide it. Be more effective at cross-selling.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66