Remove range sales-opportunities
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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage. It’s that simple.

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Where is B2B marketing headed now? 7 predictions for 2019

Biznology

My predictions—7 in all—range from marcomm to data. I wrote about this in 2014 , saying we must not confuse marketing automation for marketing strategy. Marketers will finally supply sales with the help they really need. My fervent wish, anyway. Plus continued experimentation with new opportunities.

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We’ve Seen a 117% Increase in Small and Medium-Sized Businesses Researching AI Solutions. Here’s Why Marketers Need to Capture Their Attention

Madison Logic

As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation. This heightened interest among SMBs presents marketers with a unique opportunity to capitalize on this emerging market.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Most sales people still don’t.

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Complete guide to content calendar creation

Sprout Social

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. It helps you create content with intent instead of guesswork, creating more efficiency and opportunities to differentiate your brand.

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The 2019 Video in Business Award Winners

Vidyard

A sales rep eating blazin’ hot wings during a pitch. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Accelerator 6. Skyping in space. Contents 1.

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Top 10 Ways B2B CRM Strategies Assist Marketing & Sales

Valasys

In a fiercely competitive & ever-evolving B2B landscape, marketers must optimize their B2B CRM strategies to better interpret the complex nature of customers’ psychologies to optimize their marketing & sales endeavors. Not as an alternative to having a competitive product or reasonable price- but as a differentiator.