Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Are they still learning about their problem, or are they deciding between vendors? Have they purchased it before?

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. What is B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Sharpspring

SEPTEMBER 29, 2020

When it comes to building your business , it’s as critical to generate leads as it is to create a brand that those leads want to engage with. Demand generation is a marketing philosophy based on this principle — it’s all about offering valuable content to audiences and qualifying leads through ongoing engagement.

Demand Generation 83

Demand Generation Demand Generation Sales Qualified Leads 83

Metadata

JULY 21, 2022

With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Running legit demand generation marketing campaigns is a great place to start. What is demand generation? Demand generation is what marketing is all about.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Campaigns. What does a “good lead” look like anyway?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Televerde

JULY 11, 2022

However, you don’t need to feature your product in a Hollywood hit to increase the demand for your product. Instead, you can use demand generation campaigns to introduce your product to your ideal customer and increase sales. Learn some demand generation campaign ideas and how to create a successful strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Campaigns 59

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 105

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The reason?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Campaigns Campaigns are what make companies memorable.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. Types of account targeting. What ABM tools do.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Paid Content 118

B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Our best prospects generally start as non-paid subscribers. Elena Britton , Head of US Marketing, Indusa. One of our main marketing KPIs is qualified leads. Katie Martell , On-Demand Marketer.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Heinz Marketing

AUGUST 17, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. Personalized Automation. Not all automation strategies have to be generic and cookie cutter.

Lead Generation 119

Lead Generation Generation Leads Lead 119

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing? billion by 2030.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Madison Logic

MARCH 14, 2023

While we’ve already discussed why LinkedIn is a marketer’s best friend, it’s just as important to show how quick and easy it is to integrate it with the ML Platform to run more successful multi-channel ABM campaigns. Why Integrate LinkedIn with the ML Platform?

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Engagio

DECEMBER 12, 2019

How many times have you tried to activate direct mail, sales, advertising or other campaigns for people at accounts when certain criteria at the account level is met, but you can’t because you use a traditional lead/contact based platform? Orchestrate leverages two major feature areas: Audience Management and Automations.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Continuously Update Your Ideal Customer Profile Develop a Target Account List A. Prioritize Accounts Based on Fit & Engagement Level C. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Rollworks

MARCH 20, 2019

In the world of account-based marketing (ABM) , this can result in target accounts with little to no engagement and sub-optimal pipeline and revenue. If you want to build an account-based strategy that helps you win big, developing a strong ideal customer profile (ICP) is critical. Not the ideal outcome!

Ideal Customer Profiles 40

Ideal Customer Profiles Demand Generation Template Account Based Marketing 40

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns.

Demand Generation Agencies 48

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Crimson Marketing

FEBRUARY 17, 2015

Lead purchasing and advertising are popular methods to build a corporate marketing funnel. But how effective are they, and how do they compare with other demand generation methods? He demonstrates how any business can calculate LTV and CAC, regardless of product or service. Demand Generation Podcasts'

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

The Point

SEPTEMBER 17, 2014

Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. All campaigns were built and launched in Marketo, a leading marketing automation platform.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. Data Offers Better Marketing Return on Investment (ROI).

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

ANNUITAS

JULY 21, 2015

it is inevitable that my email inbox explodes with emails urging me to download the latest guides on marketing know-how and friendly token-filled messages from sales reps simply “checking in”. As a marketer, I have heard and read all sorts of tips for marketing automation success and campaign effectiveness.

Analytics 100

Analytics Marketing Automation Services Open Rate Demand Generation 100

Adobe Experience Cloud Blog

AUGUST 16, 2011

But simply using these platforms isn’t enough. For maximum marketing ROI , you need to have processes in place to help you organize and understand which elements are effective and which are not. That’s where marketing automation comes in. E-mail Marketing. Email integration. Integrated analytics.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Paid Search Agency Automation 48

The Point

AUGUST 1, 2013

Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. In our firm’s work with marketing automation clients , lead scoring optimization is a critical part of ensuring that companies reap the greatest benefit from the investment in marketing technology.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helps customers gauze the buying behaviors of their niche-specific prospects.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. Identify prospective consumers who have not yet shown interest in your services. AI and intent data are involved in this tactic.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Inbox Insight

SEPTEMBER 10, 2021

Drilling down into highly specific market areas by micro segmenting your audience provides you with the top, most profitable opportunities. It looks beyond the basic demographic or geographic segmentation, requiring far more granular data. Creating priority segments among your target accounts. stay competitive.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98