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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

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How to Create Squeeze Pages That Generate Tons of Leads

Hubspot

Send an automated message reminding users why they gave you their email address. Implement social proof: You might consider including one or two short testimonials below your form fields. With HubSpot, you can create beautiful landing pages in the same tool you use for email marketing, your CRM, and your CMS.

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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

For example, if you’re a CRM provider, you might notice that a client using your basic package often reads content about advanced analytics. This behavior can then trigger a follow-up email that will dive deep into the benefits of their analytics tool, share testimonials from satisfied users of that tool, and even offer a personalized demo.

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6 Tips for Inbound Appointment Setting

Belkins

Short explainer videos, testimonials from your loyal customers, tutorials, and creative shorts - you don’t need much to create those. Organize your CRM. Another thing you should improve in your CRM are deal stages. Does your CRM represent them properly? There are many free explainer video templates out there.

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The Best Cold Call Script Ever [Template]

Hubspot

Once a rep asks for my help, I ask for something in return: The website URL, the LinkedIn profile of the person and company I'm speaking with, and their HubSpot CRM record. I've been doing some research on [prospect's company name] and I just wanted to ask you a few questions about [insert chosen topic]. Focus on your goal.

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

By positive brand engagement, I am referring to testimonials, speaking out on social media, and, the best of all, converting to a paying customer. Insert customer retention post]. For example, some of our users are more interested in event management, while others focus on sales or marketing automation.

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

By positive brand engagement, I am referring to testimonials, speaking out on social media, and, the best of all, converting to a paying customer. Insert customer retention post]. For example, some of our users are more interested in event management, while others focus on sales or marketing automation.