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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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CRM vs. Marketing Automation

Sharpspring

Connecting with your customers, enticing them to buy, and providing exemplary post-sale support all present opportunities for automation. When considering CRM vs. marketing automation for your own business, the premise can seem the same. What Is Marketing Automation? How Can Marketing Automation Grow Your Business?

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Why CRM Automation Is Critical to Growing Sales Revenue

Sharpspring

Businesses that use CRM automation have a distinct advantage over their competition. Customer relationship management ( CRM ) defines how you relate to your customers through all aspects of the sales process. Automation is like autopilot: You control the information and when it’s sent to your customers.

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What CRM Integrators need to know about Marketing Automation

ActiveDEMAND

CRM integrators lead the charge of digital transformation for their clients. They take processes that were on spreadsheets, emails, and were manual processes, and consolidate and automate. Many CRM integrators should be deploying CRM+marketing automation together. Marketing + CRM.

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CRM Vs Email Marketing: Which Is More Suitable For My Business?

SendX

CRM and email marketing tools are popular choices. While some compare to settle for the best, others dig deep to identify a CRM email marketing tool that'll offer both solutions. For companies that use CRM tools, the Return on Investment is $8.71 Difference between a CRM tool and an email marketing software?

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Choosing HubSpot CRM As Your CRM Solution

Stevens & Tate

If any business wishes to collect customer data, monitor customer interactions, and ensure that their marketing and sales teams are properly aligned, it is necessary to have a CRM (customer relation management) platform. However, there are a lot of different CRM software solutions to choose from.

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HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference

Customer Experience Matrix

The big news was a free version of HubSpot’s core marketing platform, joining free versions already available of its CRM and Sales systems. (In In Hubspeak, CRM is the underlying database that tracks and manages customer interactions, while Sales is tools for salesperson productivity in email and elsewhere.)