B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. For example, let’s say you sell marketing automation software.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. Do you know the difference between TAL and TAM? We've put together this glossary of 30 Account-based Marketing (ABM!) Account-based Marketing playbook. Account-based Marketing program.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. Do you know the difference between TAL and TAM? We've put together this glossary of 30 Account-based Marketing (ABM!) Account-based Marketing playbook. Account-based Marketing program.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. B2B Lead Generation Sources. Outbound Prospecting.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The State of Demand Generation 2012.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Engagio

DECEMBER 12, 2019

That’s where Engagio Orchestrate comes in, allowing marketers to bring their account-based strategies to life by streamlining and automating their marketing efforts that are manual today or just simply not possible. Orchestrate leverages two major feature areas: Audience Management and Automations.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. The people on your list have opted in, which means they decided they want to hear more from you via email. With it, information like shopping preferences, demographics, and browsing behaviors are all at your fingertips.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. And therein lies the difference.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Valasys

MARCH 13, 2023

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey. (The

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. What is B2B Marketing Automation? Why B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Madison Logic

MARCH 14, 2023

The LinkedIn integration with the ML Platform allows you to leverage the power of ML Insights to identify the accounts most likely to convert that will form your Target Account List, and then bring that data into LinkedIn Ads using Matched Audiences to refine your targeting in LinkedIn.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Continuously Update Your Ideal Customer Profile Develop a Target Account List A. Prioritize Accounts Based on Fit & Engagement Level C. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Rev

AUGUST 30, 2023

For example, it might involve providing salespeople access to customer data, training on product features and benefits, or using technology to automate sales processes. Instead of relying on traditional demographic and firmographic data, use exegraphic data to help you better understand your customer. Think about it.

Practices 78

Practices Work Management Marketing Management Best Practices 78

The ABM Agency

JANUARY 8, 2021

Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. This automated process happens in real-time within a matter of milliseconds with little-to-no human interaction needed, and it’s entirely driven by data. .

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams. Getting Started with Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Hubspot

MAY 8, 2020

Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. Are you going to be doing a lot of ad targeting?

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

The Point

FEBRUARY 4, 2011

On Focus.com , Craig Rosenberg asks: “What are the top benefits of adopting marketing automation?” My response: Based on our firm’s experience , the most common benefits of marketing automation are these: 1. Increased demand generation ROI due to improved conversion of leads to sales opportunities.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. Marketing automation helps eliminate marketing waste.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Technographic data: Technographic data reveals what software and hardware solutions your target audience is using.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Zoominfo

AUGUST 19, 2021

The data access layer draws on several categories of business-related intelligence, including: Firmographics: Fundamental attributes used to define a business, similar to demographics for individuals. Route: Automatically route any type of data into a CRM based on any designated field or related object field.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

NuSpark Consulting

OCTOBER 16, 2023

Introduction to Google’s New Demand Generation Campaigns Google is making waves in the advertising ecosystem with its newly launched Demand Generation campaigns. Like any automated bidding strategy, Google learns, then optimizes. For the NuSpark test, we can target a custom segment. Interesting.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Cost per Acquisition 130

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Rollworks

MARCH 20, 2019

In the world of account-based marketing (ABM) , this can result in target accounts with little to no engagement and sub-optimal pipeline and revenue. If you want to build an account-based strategy that helps you win big, developing a strong ideal customer profile (ICP) is critical. Not the ideal outcome! What went wrong?

Ideal Customer Profiles 40

Ideal Customer Profiles Demand Generation Template Account Based Marketing 40

Engagio

JULY 23, 2018

ABM begins with figuring out where your organization is on the maturity curve for demand generation. While organizations need to assess multiple aspects of their business, the following three are key: Level of systems (Salesforce & marketing automation) maturity. Marketing automation reports. Rep activity levels.

Account Based Marketing 54

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 54

DealSignal

NOVEMBER 9, 2022

All this makes targeting a challenge – but lead enrichment is there to help you follow closely what’s going on with your pool of prospects. Lead enrichment is the process of finding and adding important information to your lead records in order to keep your data accurate and focus your targeting efforts. Why Enrich Leads?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. Types of account targeting. A wide variety of ABM tools are available to automate and execute ABM strategies.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Paid Content 126

DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Rev

AUGUST 2, 2023

We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. With the rise of digital marketing, it has also become easier than ever for companies to target their audiences with precision and accuracy.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Technographic data: Technographic data reveals what software and hardware solutions your target audience is using.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50