Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms? Data onboarding.

Marketing Automation Services 113

Marketing Automation Services Privacy Enterprise Management Work Management 113

Adobe Experience Cloud Blog

AUGUST 29, 2018

Will getting a marketing automation certification help advance your career? Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier skill qualifications in the MarTech industry. Will you make more money? Promoted faster?

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Automation Lead Scoring 99

Crimson Marketing

APRIL 9, 2015

The marketing automation industry grew by 50% in revenue to reach $1.2 Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. Since then, acquiring marketing automation has become a huge competitive differentiator. . Marketing Automation Helps You Stay Organized.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Customer Experience Matrix

SEPTEMBER 26, 2013

Raab Associates’ new Guide to Customer Data Platforms is now available (click here to buy ). Simply put, marketers need better databases. Simply put, marketers need better databases. If you’re a working marketer, you almost surely know this from personal experience. Fair enough. It’s why CDPs are so important.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. These are minor quibbles though, kinks the company will hopefully iron out soon.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. When the CDP concept was first defined, it referred to systems that built a customer database to support a specific marketing application such as predictive modeling or campaign management. In itself, this progression isn’t news.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Binary Demand

FEBRUARY 23, 2024

In each market, diverse choices cater to individual buyer nuances. Shared nuanced needs create a focused market within the broader one. Identifying buyers aligned with your solution’s specific version narrows your focus to essential companies. This shift refined demand generation from mass marketing to precise engagement.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

JULY 25, 2023

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. Why Invest in B2B Lead Generation? Who Handles B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

MAY 13, 2024

We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Marketing Insider Group

JULY 28, 2020

What does a CMO’s (chief marketing officer) salary have to do with their influence? Logically, we think the higher the salary, the greater the influence on a company. While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. Marketing Automation.

CMO 302

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 302

Zoominfo

FEBRUARY 7, 2023

A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. GTM Plays Automated go-to-market plays that can rapidly scale your business. You see that buyers who were initially contacted via cold call spent the most money with your company.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

DiscoverOrg

JANUARY 29, 2019

But actually that ‘noise’ is a powerful tool to target the right accounts – that is, if you know the tech stack of your target accounts ,” says DiscoverOrg’s Senior Manager of Sales Development. Many companies don’t have an opportunity to sell into an account at all unless a specific technology is present. Here’s why.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

InsightSquared

SEPTEMBER 21, 2020

I’m James Davison, Chief Product Officer here at InsightSquared taking you behind the scenes of our Revenue Intelligence Platform launch. . It’s no surprise companies can’t afford to do them very often, so when you do, you want to make them count. . Your launch should support the company strategy and vision.

Product 156

Product Marketing Automation Services Work Management Top of Funnel 156

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This includes information such as the software, hardware, and digital tools they use and their proficiency with technology. What is Firmographic Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Leadspace

SEPTEMBER 16, 2022

According to SalesIntel, “Intent Data is the set of behavioral signals that helps you to understand the intention of your prospects to purchase a product or service.”. This insight often correlates to potential intent to take a specific action. That personalized marketing is considerably more effective than generic.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. Your mission is crystal clear: to boost revenue, expand your market footprint, and cultivate enduring relationships with your clients. In this scenario, the significance of B2B growth marketing cannot be overstated.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Binary Demand

FEBRUARY 23, 2024

In each market, diverse choices cater to individual buyer nuances. Shared nuanced needs create a focused market within the broader one. Identifying buyers aligned with your solution’s specific version narrows your focus to essential companies. This shift refined demand generation from mass marketing to precise engagement.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

ViewPoint

MARCH 19, 2018

We know geo distribution, client and platform by user.”. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. Reporting on revenue created by marketing sources is the only truth that counts. So, my advice to this marketer?

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Digilant

FEBRUARY 4, 2021

Below we’ve outlined four digital marketing agency services that you are better off outsourcing. . Four d igital marketing agency services you’re better off outsourcing. As a mid-sized business, social media provides a platform for your brand’s voice and to showcase your customer service.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

If you’re a mid-sized brand that wants to expand your digital advertising playbook but you know you don’t have the internal resources to fully support these investments, keep reading to learn about four digital marketing agency services that you are better off outsourcing. . Email Marketing & Marketing Automation.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Convince & Convert

MARCH 7, 2024

AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack. Most companies are increasing hiring due to AI, emphasizing AI skills. Robots aren’t replacing people yet.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

chiefmartech

DECEMBER 9, 2019

This well-known yet not well-quantified phenomenon was the motivation for Chris Elwell and Jennifer Cannon of MarTech Today to launch a research study, Martech Replacement Survey 2020: What Motivates Marketers to Change Applications & Vendors. I picture every martech vendor sitting on the edge of their chair for this one.

Marketing Automation Services 70

Marketing Automation Services Case Studies Vendors Gartner 70

Inbox Insight

SEPTEMBER 10, 2020

New technologies like AI, automation and IoT devices are changing the way that brands connect with their customers and clients. And this means that marketing departments are searching for new solutions to help them stand out. All respondents play a role in decision making for tech purchases in their company.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

ANNUITAS

MAY 13, 2020

On its face, it would seem that marketing attribution is a critical KPI for assessing the impact of demand marketing programs. For most companies, marketing attribution is a continual process of chasing credit for leads and proving the worth of marketing altogether. Effective Demand Marketing Should Be an Annuity.

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

Customer Experience Matrix

JUNE 13, 2016

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Then I saw ZenIQ. Now things start get interesting.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

NuSpark Consulting

JULY 17, 2010

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. Marketing Automation gives you that intelligence.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. We see businesses using more kinds of software, not less, that all needs to work together. In collaboration with our growing collection of platform partners, we made great progress in that mission over the past year.

Marketing Automation Services 76

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 76

Customer Experience Matrix

FEBRUARY 7, 2016

I’ve seen a lot of attribution vendors recently. Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. This question disqualified a few vendors that look only at online interactions.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. But harvesting that data has been frustratingly difficult.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

SmartBug Media

APRIL 23, 2024

In other words, rather than simply celebrating an uptick in web traffic, a private equity firm would delve deeper to understand its sources and drivers—plus its correlation with lead generation, conversion rates, and, ultimately, revenue growth.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 64

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

SmartBug Media

JULY 25, 2023

In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers. At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98