Seismic

MARCH 5, 2024

As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity. Content automation streamlines manual workflows by integrating data, text, and other components into marketing assets.

Automation 105

Automation Personalization Allocation Marketing Management 105

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SmartBug Media

JANUARY 10, 2024

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. A streamlined sales process can help define who does what and get both teams in sync. Building a sales process can be challenging.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Sana Commerce

JULY 16, 2023

This business-focused approach allows organizations to have full control over the iteration and innovation process while reducing costs and risks associated with traditional monolithic platforms. ERP e-commerce integration is the process of connecting an e-commerce platform with an ERP (enterprise resource planning) system.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Sana Commerce

JUNE 16, 2022

Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ?

Work Management 52

Work Management Process Automation Marketing Automation Services 52

ClickDimensions

APRIL 14, 2023

Automation has made many processes in life easier and quicker, from automated medical equipment to auto focus on cameras, there are many different types and ways automation improves our lives in simplistic ways. When it comes to Marketing Automation, the general methodology is the same.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

OutboundView

JANUARY 19, 2024

Automated Messaging on LinkedIn : The prevalence of automated bots on LinkedIn has diluted the impact of outreach on this platform. The sheer volume of automated messages has made it more difficult to engage buyers through standard LinkedIn messaging.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

SendinBlue

OCTOBER 30, 2018

Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design process more accessible and pain-free. The post Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue appeared first on SendinBlue Blog. What’s the concept?

Case Study 40

Case Study Case Studies Marketing Prospects Automation 40

Martech

OCTOBER 2, 2023

Automating it will doubtless increase efficiency and accuracy. For instance, case studies and projects could include some data hygiene work. Further, when we automate learning experiences, new challenges will also present themselves. Business email address Subscribe Processing. We ignore that fact to our own peril.

Automation 115

Automation Marketing AI Data Hygiene Case Studies 115

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Process documentation can be daunting. First, rather than focusing on all the processes Brenda completes by herself, focus on documenting the inputs Brenda requires from others to accomplish her objectives. Third, consider the power of succession planning as it relates to your key roles and critical processes.

Case Studies 90

Case Studies Case Study Studies Planning 90

ClickZ

FEBRUARY 8, 2021

30-second summary: Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales. Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ClickDimensions

MARCH 14, 2023

One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation? Marketing Automation is a technology which businesses can use to help find, nurture, and convert prospects by guiding them through the buyer journey across multiple different platforms.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. Acquisition.

Sales Management 114

Sales Management Lead Nurturing Lead Scoring Lead Ranking 114

ClickZ

NOVEMBER 5, 2019

Approximately 40% of these calls are contained within their automated system, meaning that customers’ issues are resolved without the need to be redirected to a customer support specialist. We’d like to automate some agent-focused flows in the future such as the payment verification process,” says Do?kalová.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. But the challenge is that without a strong understanding of the people, processes, and enterprise-wide insights, you can still miss the mark. Consideration.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Marketing Insider Group

DECEMBER 18, 2023

You must both become and remain creative throughout the marketing process to stand out in a competitive market — even when promoting a complicated or confusing product. It can help you channel your unique industry insights and knowledge into relatable content while simultaneously speeding up the process and cutting down on costs.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Act-On

FEBRUARY 16, 2024

Of course, this is a quick summary of the process. And when we say “known,” we mean they’ve interacted with your brand in the past , so you have their email address (courtesy of your marketing automation platform ). For example, let’s say you offer a marketing automation solution. Ask for feedback.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Conversica

DECEMBER 15, 2022

In this post, we’ll discuss the tenets of an effective Customer Success strategy and how Conversation Automation can help you optimize the overall process. Conversation Automation is exactly what it sounds like, a way to automate human-like, two-way conversations with leads and customers.

Automation 59

Automation Conversion Enterprise Management Work Management 59

markempa

JUNE 30, 2014

According to Debbie, the process in place had been corrupted and broken by a system of incentives to drive lead volume with little check and balance in place for assessing lead quality before the handoff to Sales. Challenge your process. Local B2B Marketing: 150% boost in lead generation [MarketingSherpa case study].

Lead Generation 120

Lead Generation Process Lead Scoring Lead Ranking 120

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. SEO Marketing Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic. Content marketing services like our own primarily consist of: Strategy. Content Creation. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

BOP Design

DECEMBER 2, 2020

To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. Benefits of Automation in the Sales Process. You can keep a lead engaged with your brand with a timely, automated response via social media. Brand Awareness. Brand Awareness.

B2B Sales 74

B2B Sales Top of Funnel Automation Personalization 74

ClearVoice

NOVEMBER 1, 2022

If your content does not provide the information they are looking for in their stage of the buying process, you may get overlooked for another company that has provided the content that aligns with their current needs. Trying to make a sale too early in the process can often turn potential customers away.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

The Point

SEPTEMBER 17, 2014

Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

ClickDimensions

APRIL 26, 2023

Marketing Automation has played a huge role in the success of many financial services, such as accounting and legal, when nurturing and engaging customers throughout their journey. Want to see Marketing Automation for the financial sector in action? Check out our new financial services software case study here!

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Automation 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

NOVEMBER 16, 2020

MarTech tools can automate, optimize, and analyze your marketing programs like never before. Automated Retargeting. By using AI tools in the process, there’s a deep analysis based on user behaviors taking place. One case study for HP details the company’s experimentation across multiple units. Image: Segment.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Sharpspring

JUNE 10, 2021

Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own. A law firm was struggling to generate awareness for the firm and its attorneys which in turn meant that lead/case generation was slow. Quick Overview. Nurture Leads.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Allocadia

APRIL 3, 2019

Allocadia enabled Learning House to automate many manual processes and connect the dots between investments and returns so it could make more effective decisions on its media spend. With growth and client acquisition a priority for Learning House, the current process was unsustainable. “We

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Allocadia

APRIL 1, 2019

“A process that used to take me five days each month now takes me three or four hours.” . When Amanda Lomas took on a new position as Director of Marketing Analytics at Change Healthcare, she found a marketing team that was frustrated with its budgeting process. A process that used to take me 5 days each month now takes 3 to 4 hours.”.

Case Study 59

Case Study Case Studies Budget Programs Marketing Budget Creation 59

Martech

JANUARY 10, 2024

Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes. It’s always better to show examples and case studies of the process and how it worked to solve a real-life business problem. Business email address Subscribe Processing.

Conference 113

Conference Tips Work Management Marketing Management 113

Adobe Experience Cloud Blog

JANUARY 18, 2011

Jeff Serlin, Director of Global Sales Operations at Emptoris, kindly shared his company case study on how marketing automation enabled his organization to gain: Complete real-time visibility : Sales knows exactly how prospects are engaging with them. They now own their process.

Case Study 48

Case Study Case Studies Marketing Automation Services Marketing Automation 48