LeadSloth

SEPTEMBER 3, 2009

Marketing Automation is on its way to the peak of the hype cycle. My recommendation: use your Marketing Automation project to improve these 9 metrics and you have a good chance of avoiding disillusionment (and pleasing your CEO). How Does Marketing Automation Fit Into This? Marketing Automation is a tool.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

AUGUST 30, 2009

As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. Marketing Automation Increases Revenue. Marketing Automation & Efficiency. Investment-to-revenue.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

SEPTEMBER 24, 2009

LeadSloth Marketing Automation Blog – Survey Results. Marketing Automation Best Practices. It is interesting to see that ROI and Best Practices score so high. Talk about the best mix of lead gen approaches (also based on the economy). Explain how to make a business case for Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

AUGUST 24, 2009

Needless to say, Marketing Automation software is very popular today. In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. And please share your Marketing Automation “horror&# scenarios in the comments below!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

APRIL 15, 2010

The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. Start simple, and don’t try to automate everything (you may automate the wrong things). Tags: Demand Generation Email Marketing marketing automation data quality drip campaign lead nurturing.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

FEBRUARY 17, 2010

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MARCH 15, 2011

The next Marketing Automation Monday will be in San Francisco on March 21st. It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics. Register for Marketing Automation Monday in San Francisco, March 21 @ 6pm.

Marketing Automation 100

Marketing Automation Automation CRM Practices 100

LeadSloth

DECEMBER 14, 2010

Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. However, I found that being an independent consultant has its challenges.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

JUNE 7, 2010

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. It’s not a full-blown marketing automation system (not sure if they want to go there either), but it’s interesting to see them adding these features.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

JULY 12, 2010

For those requirements I would recommend using a Marketing Automation system, as even the most affordable Marketing Automation solutions have way more functionality in this area than HubSpot. Combined with a CMS and a Marketing Automation system it is a complete online marketing suite. Conclusion.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

OCTOBER 4, 2009

In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. I tried to classify every session, and that made it easier for me to distill best practices. The Marketing Automation Vendors. The Marketing Automation Vendors.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

OCTOBER 20, 2010

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Tags: marketing automation eloqua event marketing performance management. By the way: see also Jeremy’s summary of the second day of the conference. Eloqua University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

APRIL 29, 2009

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Genius publishes some good best practices posts, combined with some company-related news. Market2Lead Marketing Automation and Lead Management blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

OCTOBER 15, 2010

I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. Tags: lead management marketing automation. The program started with the Marketo University, with a beginner and an advanced track. Global Marketo Roll-Out. What did you like, what could be improved?

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

AUGUST 17, 2009

This is the best way to get quick indicator of improvements, because waiting for the closed deal can take a while if you have a long sales cycle. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. Silverpop presents a 5-step process for proving the ROI. Conclusion.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

AUGUST 11, 2009

Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. There is no set amount of fields that are best.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

JULY 14, 2009

Side note: I mainly write about Marketing Automation, but I’ve come to believe that Inbound Marketing (which includes SEO) should go hand-in-hand with Marketing Automation. Inbound Marketing adds more leads to your database, and Marketing Automation manages those leads. How Search Engines Work.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

AUGUST 24, 2010

In this post I’ll focus on content that is sent out via automated email campaigns (drip campaigns). The Best Email Sequence. It’s often best to start with linear campaigns: just sending one message after another, rather than branching based on the prospect’s behavior. Mapping Content to Buying Stages.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

FEBRUARY 20, 2012

In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study. You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

SEPTEMBER 1, 2010

At the same time, technology solutions enable a new way to design and automate campaigns. Marketing Automation systems make it possible to design automated multi-step email campaigns. Tags: events lead management marketing automation b2b marketing university silverpop. New Marketing Technology. Did I forget any steps?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100