KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Acquiring buy-in from executive leadership and the C-suite . Many B2B organizations have static websites that serve up the same content to all visitors, regardless of where they are from, what device they’re using, and their business data. . But mobile selling is now coming into its own, both with B2B and B2C consumers.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. I added four new vendors to the report, all of which have just begun to market their products aggressively. mid-market leadership may be up for grabs.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. And they have options.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

PureB2B

MARCH 8, 2022

96%* of your website visitors might not be ready to buy yet – Marketo 3. The median landing page conversion rate, for B2B marketing, is 2.35% - Wordstream 6. 26% of CMOs stated they’re looking to increase their budget spend around marketing automation - Gartner 8. Table of Contents 1. We get it: Lead generation is hard.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

96%* of your website visitors might not be ready to buy yet – Marketo 3. The median landing page conversion rate, for B2B marketing, is 2.35% – Wordstream 6. 26% of CMOs stated they’re looking to increase their budget spend around marketing automation – Gartner 8. Table of Contents 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. And it’s all automated.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Adobe Experience Cloud Blog

OCTOBER 25, 2016

It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. A Marketo Case Study. and make better decisions about where to spend their next dollar.

Marketo 48

Marketo Facebook Top of Funnel Advertising Agencies 48

Adobe Experience Cloud Blog

JANUARY 30, 2019

B2B marketers are in a pickle when it comes to data. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. Instead of creating opportunity it’s creating chaos.”.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Adobe Experience Cloud Blog

OCTOBER 23, 2019

The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. Adele Miller , Global Marketing Automation Manager, IFS. Christine Zeng , Marketing Automation Manager, American Express Global Business Travel. Kate Federhar , Sr.

Marketing Automation Services 96

Marketing Automation Services B2B Thought Leadership Marketing Management Thought Leadership 96

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Metadata saw over 100% increase in the number of customers and improved net retention by 3x. return on ad spend. “We for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. At this time, there are a handful of companies in the B2B space (known as third-party intent data providers ) that can provide you with data on what your prospects are learning and talking about online.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. Keep your planning process open so you can take advantage of the continual insights we are gaining as B2B marketing professionals. .

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

APRIL 6, 2015

Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices. The Benefits of Mobile Listening.

Marketing Automation Services 48

Marketing Automation Services Mobile Marketing Marketing Automation Automation 48

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales. Marketo marketing automation platform makes lead follow up easy.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

APRIL 29, 2019

They’re the unsung heroes of B2B marketing. Instead of using a tired stock photo or a picture of your product, choose something that will spark the emotional response you’re looking to inspire. There’s ample evidence that B2B buyers will binge content from a brand they like and trust—just like the latest Netflix series.

Landing Pages 134

Landing Pages Conversion B2B Thought Leadership Marketing Automation Services 134

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. The Big Marketing Automation Stats. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% Marketo. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Engagio

JUNE 24, 2019

There is the continual multitasking like moving between product discussions to working on a user conference, wrestling with technology, when you just need ‘x’ – but getting ‘x’ takes you a week and 2 data scientists. Some people do not know this, but Marketo originally was heavy SMB and over time moved to focus on the Enterprise.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Analytics Tools SMB Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. And it’s all automated.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. Or is it just busy work?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

AUGUST 20, 2018

Automate whenever possible because it streamlines your marketing strategy. To do so, you build a following within a Facebook group and establish yourself as a thought leader in your industry. Once you’ve achieved that, your group will look to you for recommendations for products and services that fit their needs.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. There’s vast opportunity for B2B brands to use intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Today, there’s another place your company can go to reach the masses.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Engagio

JANUARY 27, 2021

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. Now also the Chief Marketing and Product Officer at Demandbase. And before that he created and co-founded the popular marketing automation software Marketo. Needless to say, he has some serious street cred in B2B tech.). How he got here.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Adobe Experience Cloud Blog

MARCH 30, 2018

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. What is Customer Success Marketing?

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

A great sales engagement application enables reps to engage with customers with the right message, at the right time, at every stage of the buyer journey—through digitized playbooks, multi-touch campaigns, a mix of personalization and automation, and rich analytics. Here is an example taxonomy: Outbound—B2B. Outbound—B2C.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 24, 2018

And with B2B data decaying at such a rapid rate—about 70% annually —for many businesses, even employing every strategy doesn’t quite cut it. Best of all, if automated it’s also incredibly simple—and you can start using it today. Changes to titles, email addresses, and phone numbers are commonplace among B2B employees.

Marketing Management 128

Marketing Management CAN-SPAM B2B Thought Leadership Zoominfo 128

Adobe Experience Cloud Blog

MARCH 22, 2017

Buzzwords become dated terms as time passes, but it’s just the tip of the iceberg for ABM as more B2B marketers than ever are realizing its significant impact and value. Does your organization offer several products or services and have goals to grow customer lifetime valu e through upsell and cross-sell?

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

nDash

JANUARY 13, 2022

Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. We link Buffer to our social media channels to schedule published blog posts, share new writers, announce product updates, and more. Create product or service video content. DAM, PIM & MRM: BrandMaster, Lingo, and inriver.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Adobe Experience Cloud Blog

APRIL 24, 2018

Marketers, in particular, are finding that AI is more applicable to their business challenges, with user-friendly, pragmatic products seeing successful adoption. Here are four key ways that AI platforms and technologies are changing the game for B2B marketers right now. But is RankBrain worth a B2B marketer’s time? Undoubtedly.

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. Company websites, B2B publishers, business or technology-focused online communities.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134