Smashmouth Marketing

JANUARY 25, 2017

Google AdWords, marketing automation, etc.) Integrated marketing campaigns have been around for 30+ years and target account selling has been around since salespeople started selling to big businesses. There was a change though - in the early 2000s, the digital marketing revolution (e.g.,

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

FEBRUARY 17, 2011

With all the rage of inbound marketing and marketing automation, or the sexiness of a great creative campaign, marketers can sometimes forget that the ultimate goal of every program is to get a prospect engaged with a sales person. They want people to guide them through the process.

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

NOVEMBER 17, 2009

The process: Send business cards to Green Leads, wait a week Leads are returned in spreadsheet format Leads can be imported into Outlook, LinkedIn, Salesforce or other CRM or Marketing Automation systems Business cards are returned or recycled To celebrate all the networking, business card exchanges and great relationship building that will happen (..)

Lead Generation 100

Lead Generation Salesforce.com Leads Lead 100

Smashmouth Marketing

NOVEMBER 4, 2009

AKrizzle : RT @KathleenBostick : SF.com does not really have marketing automation. (via Joe Maloney, #b2buniversity @silverpop ). jcstone3 : Account marketing needs crop rotation, colonization, and continuation strategies #B2buniversity. B2BUniversity. kennymadden1973 : AMEN!

B2B 100

B2B Marketing Budget Creation Marketing Budget Lead Nurturing 100

Smashmouth Marketing

DECEMBER 8, 2010

That said, two great blogs: Marketo's Modern B2B Sales Blog - Marketo, the marketing automation company, has several blogs , but its Modern B2B Sales blog hits the mark.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

MAY 29, 2009

We learned the importance of integrating sales and marketing technology in terms of the marketing automation platform, core SFA and sales productivity applications like knowledge management, automated methodology or prospect development among many other valuable takeaways.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

We learned the importance of integrating sales and marketing technology in terms of the marketing automation platform, core SFA and sales productivity applications like knowledge management, automated methodology or prospect development among many other valuable takeaways.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

MARCH 29, 2010

Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. Research 101 - Gone are the days of just dialing a list top to bottom.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

JUNE 15, 2009

InboundMarketer : 30% of room using batch & blast email marketing to do nurturing in Kern Demand Generation session #mpb2b - suggest moving to mktg automation MiriamKutcher : #mpb2b Laura Patterson Marketing Metrics discussion - Make friends with folks in Finance and Sales as they have data!

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 8, 2009

mpb2b InboundMarketer : 30% of room using batch & blast email marketing to do nurturing in Kern Demand Generation session #mpb2b - suggest moving to mktg automation MiriamKutcher : #mpb2b Laura Patterson Marketing Metrics discussion - Make friends with folks in Finance and Sales as they have data!

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

AUGUST 19, 2009

I've been to lead nurturing companies, marketing automation companies, SEO companies, SaaS companies offering solutions for inbound marketing, etc. Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are).

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

I've been to lead nurturing companies, marketing automation companies, SEO companies, SaaS companies offering solutions for inbound marketing, etc. Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are).

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

No matter what technology you utilize -- Twitter, blogs, community participation, marketing automation tools, etc - if what you're saying is not relevant for your target audience, the technology won't make a difference. If you do good follow-up or lead nurturing, then studies show that you can keep and close more leads.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

No matter what technology you utilize -- Twitter, blogs, community participation, marketing automation tools, etc – if what you’re saying is not relevant for your target audience, the technology won’t make a difference. If you do good follow-up or lead nurturing, then studies show that you can keep and close more leads.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

JANUARY 19, 2023

A simple contact form landing page pulls in top-of-the-funnel leads (what we call MQLs) that need to be nurtured in your Marketing Automation system by providing more valuable information and score ing them to get them to the point of being “sales-ready”. Green Leads provides this on a Cost-per-Lead (CPL) basis.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

SEPTEMBER 22, 2009

Although there are lots of vendors out there that do automated lead scoring, what can you share with the folks that can't afford the enterprise-level solutions? She acts as the marketing operations liaison with the CollabNet sales team worldwide and contributes to messaging and content. What are some simple ways to do Lead Scoring?

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Although there are lots of vendors out there that do automated lead scoring, what can you share with the folks that can't afford the enterprise-level solutions? She acts as the marketing operations liaison with the CollabNet sales team worldwide and contributes to messaging and content. What are some simple ways to do Lead Scoring?

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100