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How to Use Email Automation to Nurture Prospects

Zoominfo

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Even with low conversion rates, you can increase lead volume at little cost.

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How to Use Email Automation to Nurture Prospects

Zoominfo

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Even with low conversion rates, you can increase lead volume at little cost.

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

Leads with CRM data are better qualified and therefore easier to close. – No (or limited) web-to-lead forms. – No support for Facebook lead ads. Worse, information gets stuck in an air gap when a lead becomes a customer. The obvious downside is when a majority of leads are phone calls.

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10 Email List Management Software Tools to Grow Your Brand

Hubspot

Email lists are an essential aspect of any marketing strategy, since they enable marketers to target the right subscribers and grow leads. It can help your team generate leads while simultaneously creating a more delightful, personalized customer experience. HubSpot's email marketing is a part of the Professional CRM.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. This will remind marketing automation aficionados of HubSpot, which has made a similar journey.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client.