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How to Use Email Automation to Nurture Prospects

Zoominfo

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Test and continuously adjust your nurture flow based on results.

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How to Use Email Automation to Nurture Prospects

Zoominfo

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Test and continuously adjust your nurture flow based on results.

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Lead Nurturing Explained: 3 Tips to Increase Qualified Leads

Hubspot

" Lead Nurturing " sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc. Simply put, lead nurturing is a system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them before handing them over to your sales team.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. The goal is to convert leads into long term satisfied customers.

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Responding to Leads Within an Hour Generates 7x the Conversations

Hubspot

There was an interesting stat out of Harvard Business Review on the importance of timely responses when it comes to following up with online leads. Part of responding to leads quickly is having the right tools to do so. When that “hand-raise” happens you need to be at the ready to respond. Speed and Relevancy.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In fact, integration is the foundation on which HubSpot’s software was built as it connects SEO, blogging, social media, lead management, and reporting with email marketing and lead nurturing. click-through rate (CTR), but can you also see if that communication contributed to generating new leads?