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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.

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Top 5 Tips for Creating Effective Forms

Hubspot

This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales. On the other hand, the more fields you require, the better quality those leads will be (and the more information you'll have to qualify them). What can you do to improve your landing page's lead-capture forms ?

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Before and After: 3 Real-Life Landing Page Makeovers

Hubspot

Landing pages are the secret sauce to lead generation. It also includes many of the landing page must-haves , including a headline, body content, a supporting image, and a lead-capture form. Is he an industry-leading expert? I used “ by industry-leading author ” here, which is just an example. Best-selling author?