Writing on the Web

DECEMBER 28, 2016

The great thing about advertising via social media is the personal interaction between the potential customer and service. Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets. Unfortunately, this also makes pages more of a target for hackers. Video Content.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

OCTOBER 31, 2012

I suggest that your blog messages should focus on what truly matters to your target audience of potential clients. What problems do they encounter that your product or services can solve? Many marketing messages focus on the product or service being offered. What’s their beef? This is especially true in advertising.

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

APRIL 24, 2013

While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. And your customers could be anyone with a pulse… Case in point… I’m a psychologist who makes a living writing for executive coaches.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Ask your audience for their top 3 tips for … (insert a common problem your customers have). How can you do that? Tweet This!

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

SEPTEMBER 24, 2011

Know your target audience. Know your product or service. The more you know about your audience of readers, the easier it will be to “speak their language.” And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

SEPTEMBER 20, 2010

Know your target audience. Know your product or service. The more you know about your audience of readers, the easier it will be to “speak their language.&# And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

SEPTEMBER 27, 2011

Her blueprint for creating simple copy that works to market your products and services is clear. There are two things you must realize about this seemingly obvious and simple question: People who are your target audience may not realize they have a problem (or how bad it can get). Know them and care about them.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100