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Onalytica B2B
MARCH 12, 2018
In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions. Put yourself in the influencer’s target audience’s shoes – why would you follow this influencer?
Onalytica B2B
NOVEMBER 12, 2018
Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. Regardless of whether the customer is a buyer or a consumer, they are increasingly trusting brands less and people more. DOWNLOAD EMPLOYEE ADVOCACY 2.0. Employee Advocacy in B2B.
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Onalytica B2B
SEPTEMBER 12, 2017
Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”. Who are your audience influenced by? In-flu-who?
Onalytica B2B
APRIL 6, 2017
For a large proportion of people, particularly those outside of marketing, when they hear the term influencer marketing , they instantly think of Instagram celebrities with 1 million + followers, posting a picture of their weight loss results from the latest diet product with the words ‘#ad’ or ‘spon’ included in the post.
Onalytica B2B
APRIL 19, 2018
And by the right people, we mean your target audience that you’re wanting to sell to. What better way to reach the target audience than to get on the radar of those whose audience are your target audience? Users and customers writing content. Sounds simple – right? The answer?
Onalytica B2B
NOVEMBER 15, 2018
When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition. And this is absolutely ok. What Employee Personas are there?
Onalytica B2B
APRIL 26, 2018
An influencer will want to add value to both their audience and your audience without diluting their personal brand and areas of focus. You can do this by activating event hashtags prior to your events to encourage influencers, their audiences and other attendees to get engaged and get excited.
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