Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). Why does the audience care?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Only B2B

JULY 5, 2023

As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences. According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? But there’s a way to significantly reduce the amount of time and money you spend producing event content. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

SnapApp

APRIL 13, 2015

For Marketo users (full disclosure – that’s me!), the biggest marketing event of the year is almost here: Marketo Summit ! Sometimes it’s the calendar , Pinterest , LinkedIn, or a conference – but honestly, I’m most inspired by other marketers. It means better content, better campaigns, and better value exchanges.

Marketo 48

Marketo Peer-to-peer Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Increasing traffic to site content.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

JANUARY 29, 2014

You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance. After months of trial and error at Marketo, we’ve learned a few best practices worth sharing.

Linkedin 48

Linkedin Marketo Enterprise Management Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Our audiences are more focused than ever before on being treated as individuals. Steve asked the audience, as consumers, “Don’t we want to be valued?”,

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. From a social perspective, we put a lot of content out there. Social Data & Marketo Engage.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

6sense

JANUARY 3, 2022

And it can impact your bottom line: 93% of B2B professionals report that personalizing content on their website increased their company’s revenue. To get the most out of today’s post, here’s the need-to-know: Audience Segmentation: Ground your personalization in the stuff that matters most to your revenue team and buyers.

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Heinz Marketing

SEPTEMBER 9, 2021

Check out the previous quick start guide posts on ABM orchestration content amplification. What types of content does the platform support? What capabilities does the platform offer for sharing and distributing content? Marketo Engage. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Adobe Experience Cloud Blog

JANUARY 3, 2017

It reminds me a lot of the great content I’ve seen and haven’t seen. At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Content is king, but engagement is queen.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

AUGUST 10, 2017

This is the case with social media as well, it is critical that you listen to your audience and understand what they are looking for in order to achieve greater engagement. The best way to represent your own brand is through your own content or by curating content. How Can B2B Marketers Leverage LinkedIn for Engagement? .

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

The Lead Agency

JUNE 7, 2023

It involves providing relevant and valuable information to prospects, addressing their concerns, and building trust and credibility over time. Understanding Your Ideal Customer and their Pain Points According to Marketo 63% of leads that aren’t ready to buy, eventually convert given the relationship is nurtured.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Adobe Experience Cloud Blog

AUGUST 20, 2018

For example, if you run a service-based consultancy that deals with providing services to other businesses, then LinkedIn would be the best platform to engage your customers. Create content that’s insightful and relevant to your audience. For B2B: LinkedIn. Use the proper platform for your needs.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Adobe Experience Cloud Blog

JANUARY 11, 2018

We at Marketo see three key areas where technology will lead the way in 2018 and beyond: artificial intelligence built for marketers , account-based marketing , and personalization technologies. You should be able to add predictive content suggestions to your web pages and emails automatically. Account-Based Marketing Technology.

Marketing AI 134

Marketing AI Account Based Marketing ABM Cross-Selling 134

SalesIntel

DECEMBER 6, 2023

Notable sales prospecting tools in the market comprise: LinkedIn Sales Navigator SalesInte RevDrive (Free Linked email extractor) Bambora ZoomInfo UpLead RocketReach Lusha Leadfeeder Apollo.io All relevant information must be in front of them when they’re having that conversation. You can trust these tools for accuracy.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Adobe Experience Cloud Blog

MARCH 1, 2016

Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out. Major forums are useful for evaluating a massive, diverse audience and spotting large trends. LinkedIn: The World’s Largest Professional Network.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 20, 2018

In fact, a report on B2B lead generation presented by the Technology Marketing Community on LinkedIn showed that only 16% of marketers believe their current efforts are extremely effective. Say you’re an agency offering social media, content marketing, and PPC services. Tailor Your Content. A/B Test For Success.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Adobe Experience Cloud Blog

JULY 15, 2019

These could all be useful presentations for both you and your company to provide to your audience. But if you could use a refresher, here are a few quick tips: Make it content-driven. Bylined Content, Blogs, and Guest Posting. Both blog content and externally published articles are SEO boosters. Email Communication.

Personalization 134

Personalization Ad Building Branding Brand Identity 134

Adobe Experience Cloud Blog

MARCH 28, 2019

Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. Hart shared three ways Nvidia moved its needle.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

Adobe Experience Cloud Blog

JULY 12, 2017

In Steve Lucas’ preview of his book, Engage To Win , which will be available later this year, he talks about the three-step process to create and deliver the kind of engagement your audience expects—Listen, Learn, and Engage. Literally, what worked yesterday may no longer work or be relevant today. Once you have a community—listen.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

The ABM Agency

MAY 26, 2023

Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers. Additionally, LinkedIn Sales Navigator provides insights into organizational changes and potential opportunities for engagement. articles vs videos).

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. These 2 companies from our showcase, Clay & Ignition , blew our minds. Beautiful.ai

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Optinmonster

DECEMBER 14, 2021

Here’s a table of contents to help you navigate through this post: On-Page Lead Generation & Email Marketing. Grow your email list : Integrate with your favorite email marketing, content management, and CRM platforms to automate your business. So, are you ready to get started? Let’s dive straight into our list.

Marketing Automation Services 127

Marketing Automation Services Budget Programs Enterprise Management Work Management 127

The ABM Agency

JANUARY 9, 2023

This will help you target them again with relevant ads that can persuade them to engage with your organization. It allows you to target your existing customers, so that you can show them ads on LinkedIn or other platforms where they’ll be more likely to engage with the content. How does it work in B2B marketing?

Contact Marketing 52

Contact Marketing Demand Generation Contacts Paid Search Agency 52

ClearVoice

APRIL 30, 2020

In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. Available features : Instapage is designed with many features, including drag-and-drop content blocks, CTAs, forms, visuals, A/B testing, and so on.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Ranking 95

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. Chandar posed that you can win the minds of your audience by following the three A’s : 1. The brands he featured?

Storytelling 103

Storytelling Planning Marketo Branding 103

SalesIntel

JANUARY 26, 2023

B2B segmentation using firmographics allows you to construct a picture of who your clients are to target specific markets with relevant content. This data enables you to make more informed decisions, engage prospects, and offer the appropriate services to the right audiences. LinkedIn, for example, has a plethora of information.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

SalesIntel

JANUARY 15, 2024

B2B segmentation using firmographics allows you to construct a picture of who your clients are to target specific markets with relevant content. By appending additional information such as job titles, company size, and industry trends, mid-market companies can precisely target their audience, resulting in more meaningful interactions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Content Standard

OCTOBER 21, 2014

Publishers and brands are obsessed with finding the secret formula to building online audiences for their digital content. In this post, we’ve combined three great digital content creation ideas culled from lean start-ups and leading Fortune 100 brands alike. Focus on Audience D evelopment.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Only B2B

AUGUST 21, 2023

The result is a comprehensive and up-to-date list of prospects that align with the business’s target audience. Web scraping tools extract relevant information from websites, directories, and social media platforms. Must Read: Pro Tips To Build Your B2B Contact List On LinkedIn Essential Tools for Automated B2B List Building A.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

The ABM Agency

APRIL 21, 2023

Table of Contents: Understand Your Buyer Personas A. You can gather this information through various sources such as LinkedIn profiles, company websites, industry reports or even AI-powered lead scoring tools. Identifying Key Decision-Makers & Influencers B. Developing Buyer Personas C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. The way I see it, your event is really marketing for what comes next, because at the end of the day, you are driving engagement and building brand affinity with all the content you’re creating.“. Key Metric to Track.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Directive Agency

AUGUST 28, 2017

B2B marketing basics are all about understanding your audience, but in this case, it’s about more than just one person. You’ve got multiple audience segments to consider, all of which play a critical role in the buying process. Step 1: Use Firmographics to Define Your Audience. The person across the table swoons. Let’s dive in.

B2B Marketing 40

B2B Marketing Buyer Personas Work Management Top of Funnel 40