Martech

MAY 26, 2023

We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” CMO priorities include increasing the availability of a product or service, offering special deals and increasing rewards and benefits. Those effects start to fade.

Gartner 106

Gartner Digital Transformation Pricing Price 106

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

Adobe Experience Cloud Blog

JANUARY 7, 2019

But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. Being able to attribute revenue to marketing campaigns is very important for speaking to leadership or the CMO. Some yield great results. Some involve lots of marketing effort. Some take more sales resources.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Thought Leadership 134

NuSpark Consulting

JULY 28, 2015

What is it about the term “Social Selling” that gets people riled up? If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Get in front of as many people as possible and start generating leads—enough to give the CMO some figures to justify using this channel.

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Integrated B2B

MAY 19, 2016

Over the last several months, I’ve conducted extensive research into understanding their opinions. Analysing the data, I came to several conclusions of relevance to CEOs and CMOs. I will briefly discuss an important conclusion, namely that the study revealed three types of CEO, seen from their attitudes towards marketing.

B2B Marketing 40

B2B Marketing Paid Search Agency Planning Allocation 40

Integrated B2B

MAY 19, 2016

Over the last several months, I’ve conducted extensive research into understanding their opinions. Analysing the data, I came to several conclusions of relevance to CEOs and CMOs. I will briefly discuss an important conclusion, namely that the study revealed three types of CEO, seen from their attitudes towards marketing.

B2B Marketing 40

B2B Marketing Paid Search Agency Planning Allocation 40

Heinz Marketing

JUNE 21, 2021

And that can be a dramatic shift not only in terms of who you’re selling to, but how the whole company goes to market. So it’s better in my opinion, to hire more senior resources to build a framework, than junior resources. Sharing my experience with others, like the CMO Club we have on Friday. Matt: Yeah.

Work Management 99

Work Management Peer-to-peer Marketing Management Account Based Marketing 99