Martech

MAY 26, 2023

We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” CMO priorities include increasing the availability of a product or service, offering special deals and increasing rewards and benefits. Those effects start to fade.

Gartner 107

Gartner Digital Transformation Pricing Price 107

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

Martech Advisor

JANUARY 15, 2020

However, their stories prove that by ignoring consumers blindspots are created and competitors succeed, writes, Leela Srinivasan SurveyMonkey CMO. There are billions of reviews of products, services, restaurants, travel destinations, company cultures, and CEOs online. By the time you get it built, they'll want something new.”

Fulfillment 82

Fulfillment CMO Opinions Design 82

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. People who offer an opinion. People you interview and quote. Authoritative?

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

NuSpark Consulting

JULY 28, 2015

If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business.

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

B2B Marketing Traction

NOVEMBER 9, 2009

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. The book is an important read for consultants and other service providers, in my opinion.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

Integrated B2B

MAY 19, 2016

Over the last several months, I’ve conducted extensive research into understanding their opinions. This involved interviewing CEOs and CMOs, as I wanted to get the perspectives from both sides of the table. Analysing the data, I came to several conclusions of relevance to CEOs and CMOs.

B2B Marketing 40

B2B Marketing Paid Search Agency Planning Allocation 40