attitudes marketing-services 
Martech
MAY 26, 2023
That’s something marketers need to understand. We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” Against this background, consumers and marketers are divided on what responses are appropriate. In your inbox.
Marketing Insider Group
DECEMBER 30, 2019
Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course.
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Martech Advisor
JANUARY 15, 2020
However, their stories prove that by ignoring consumers blindspots are created and competitors succeed, writes, Leela Srinivasan SurveyMonkey CMO. There are billions of reviews of products, services, restaurants, travel destinations, company cultures, and CEOs online. By the time you get it built, they'll want something new.”
ClearVoice
APRIL 23, 2020
How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. People who offer an opinion. ” — Dr. Brené Brown. How can writing about people enhance your content? Blog posts.
NuSpark Consulting
JULY 28, 2015
If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business.
Integrated B2B
MAY 19, 2016
The role of marketing in B2B companies is often debated. For every story of marketing’s contribution to growth, there are probably another two or three of marketing fighting tooth and nail for budget, resources and, not least, mindshare from the B2B CEO. Marketer CEOs. Like it or not, reality is the CEO.
Integrated B2B
MAY 19, 2016
The role of marketing in B2B companies is often debated. For every story of marketing’s contribution to growth, there are probably another two or three of marketing fighting tooth and nail for budget, resources and, not least, mindshare from the B2B CEO. Marketer CEOs. Like it or not, reality is the CEO.
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