Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! But what does that mean…?

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Marketing Insider Group

OCTOBER 26, 2010

But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. Two recent articles on Harvard Business Review offer some great advice. First is “ Marketing Can Do Better &# by Umair Haque. Umair urges marketers to start listening.

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Marketing Insider Group

JUNE 3, 2010

The simplest way for B2B content marketers to get found by the right prospects and convert qualified web visitors into leads is via Blogging (IMHO). I recently wrote a blog article that may interest you and your readers on the Value of B2B Blogging: [link] Glad I found your blog. Great stuff here.

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Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

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Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t. And while we all try to avoid these topics, the best way to deal with them is straight on.

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Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Tactics 100

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Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. The reason: because putting social messaging into the proper context is important. It is so much bigger.

Social Media 100

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Marketing Insider Group

OCTOBER 14, 2010

Hard to execute effectively without blowing through your whole marketing budget. The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The second is paid search or PPC advertising.

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Marketing Insider Group

NOVEMBER 4, 2010

For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF. We have also had success with creating specific content around each step in the buy cycle on each landing page.

Landing Pages 100

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Marketing Insider Group

NOVEMBER 4, 2010

For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF. We have also had success with creating specific content around each step in the buy cycle on each landing page.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

DECEMBER 16, 2010

The article from Mallary and the insights from Preston offer some more tips that I think are worth repeating: No one is an expert in social media so just get started. You know this was rolling around in my head for a while too and then that article spurred me on. And if we don’t engage our users, they will simply leave!

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

The article from Mallary and the insights from Preston offer some more tips that I think are worth repeating: No one is an expert in social media so just get started. You know this was rolling around in my head for a while too and then that article spurred me on. And if we don’t engage our users, they will simply leave!

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 1, 2010

Mark William Schaefer Dec 3 2010 Excellent article Michael. You could backdate this article 10 years. Hope it’s great! I am seeing the same things. Funny how so little has changed really (other than social) over the decades : ) Michael Brenner Dec 3 2010 Mark: thanks so much for stopping by and for commenting!

B2B Marketing 100

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Marketing Insider Group

DECEMBER 9, 2010

I scan articles and quickly share them. This takes no more than 15 minutes. Share: Next I look at broader news sites, blogs and my “VIP&# lists. These are the people and sites that typically have great content. If I find something really engaging, I will post a comment on a blog or write a quick note to myself about a blog post idea.

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Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain. Ask your partners.

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Marketing Insider Group

AUGUST 10, 2010

Kimberly Kaminski Aug 18 2010 I appreciate this article and agree with all of the comments posted. From experience, marketers don’t plan because they don’t have a pragmatic “template&# that keeps it simple and fosters rapid consensus/approval. Share your thoughts, post a comment.

Marketing Strategy 100

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Marketing Insider Group

AUGUST 10, 2010

Kimberly Kaminski Aug 18 2010 I appreciate this article and agree with all of the comments posted. From experience, marketers don’t plan because they don’t have a pragmatic “template&# that keeps it simple and fosters rapid consensus/approval. Share your thoughts, post a comment.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article. Having been in sales, I know there are times when sales are lighter than forecast and they want DEALS.

Work Management 100

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WebMarketCentral

SEPTEMBER 15, 2008

Who's really clicking on your PPC ads? Why do PPC costs keep rising? Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Search marketing is also taking money away from other advertising and PR programs. UM Finds Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Marketing Insider Group

JULY 19, 2010

As mentioned in the article, it’s also important to get an idea of the company and their needs before selling a product. It is better to leave a message or continue calling at another time? Kathleen Jul 20 2010 Continuously “touching&# leads through calls and emails is the best way to nurture a lead.

Work Management 100

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WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Exactly how helpful is online video as as search marketing tool? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 tags: most popular Web 2.0 tags: most popular Web 2.0

Social Media 20

Social Media Web 2.0 Optimization Media 20

Marketing Insider Group

OCTOBER 12, 2010

Dan McDade Oct 14 2010 I enjoy reading your articles, Michael, but have to disagree with your take on appointment setting. So this article focused on “why&# you should consider it. Thanks for sharing! I have to agree with many of your points and also admit that I have seen this tactic fail more often than succeed.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

MAY 10, 2010

And so as we wake up from the dark days of the recent recession, here are 6 key B2B Marketing Insider tips to remember: Embrace the power of inbound marketing techniques – Know your top keywords, know your customer’s pain points – and make all messaging reflect this.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

And so as we wake up from the dark days of the recent recession, here are 6 key B2B Marketing Insider tips to remember: Embrace the power of inbound marketing techniques – Know your top keywords, know your customer’s pain points – and make all messaging reflect this.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JULY 29, 2010

Steve Jacobs Aug 10 2010 Interesting article, and I totally agree with Fiona and JT. And I believe sales will come to those of us who are out there and participating with personal authenticity and with the intention of making connections. Good luck to you and thanks for commenting.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

SEPTEMBER 30, 2010

In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales. This week alone, there have been 3 popular media articles on this issue. Bannan wrote “ Creating a true partnership between marketing and sales ”. Good article. In BtoB Magazine , Karen J.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). How Technology, E-Commerce and Web 2.0

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 4, 2010

Shel Holtz , who also spoke at SocialMediaPlus , recently wrote this article: “Study: PR wins social media ownership battle”. The post states that “PR trumps marketing when it comes to controlling the social media budget and strategy”. See my recent article for more.

Social Media 100

Social Media Demand Generation Agencies Media PR 100