SpotMe Blog

MAY 11, 2023

For tactics on how to boost and track HCP engagement , read our latest article. They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns. To find strategies on how to market your medical events, check out our article on omnichannel pharma marketing for events.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech Advisor

FEBRUARY 17, 2020

To help you get started, we look into the future of video marketing, in this article. The rapid growth we’ve seen in the OTT space means that video will play a significant role in marketing media plans, with marketers using the precision of digital to reach consumers on connected TVs and personal devices at scale.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Stevens & Tate

FEBRUARY 1, 2021

Today’s media plan looks far different than even last year, with more media channels, more devices, and even more opportunities to connect with shoppers. How do you find the most effective balance with an advertising budget and media plan that make sense now? Develop your media strategy around your core audience.

Budget Programs 69

Budget Programs Advertising Agencies Planning Advertisements 69

SmartBug Media

MAY 21, 2020

Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. A social media plan is an essential part of any inbound marketing strategy , because it helps promote your content in a natural and organic way.

Social Media 71

Social Media Media Tips Buyer Personas 71

KoMarketing Associates

JANUARY 22, 2019

Are they covering industry events or participating in Twitter chats? From your research, think about what insights and actionable takeaways you can put together to inform your social media strategy. Integrate your social media plan with the rest of your digital marketing efforts. Third party, original content, or both?

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Sprout Social

SEPTEMBER 16, 2022

According to our latest index, more than 50% of consumers said they plan to spend more time engaging on YouTube, while significantly fewer marketers (35%) said they were investing there. Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. Pay close attention to trends.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

Convince & Convert

FEBRUARY 9, 2016

million Facebook fans, 193k Twitter followers, and 13.3k Why properly handled but ultimately unsuccessful social posts don’t equal a failing social media plan. Kandi Steiner on Twitter: @KandiSteiner. Publix Super Markets on Twitter , Facebook , Instagram , YouTube , Pinterest. Quotes From This Episode.

Social Media 102

Social Media Media Skype Twitter 102

NuSpark Consulting

JUNE 8, 2013

Buzzstream is a neat tool that helps me find bloggers and engage with influential bloggers, with the goal to get article backlinks as part of the link building process. Twitter Ads. Twitter Advertising. Once reserved for high budget advertisers, Twitter ads are now available to everyone with no minimal spend. Buzzstream.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Parse.ly

JUNE 5, 2019

Your older articles need your help to look really great. At a minimum, make sure that any older articles getting evergreen traffic, typically from search, match the look and feel of current articles. Once you know articles looks great, you can think about active distribution or re-promotion of evergreen content.

Webinar Metrics 102

Webinar Metrics Tips CMS Development Content 102

Webbiquity

MAY 17, 2016

Online editorial calendar for content marketing and social media planning. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. Sample review: “Writing an article, but don’t have the perfect source? Showcase reviews: Online Marketing Institute, Siasat.

Planning 145

Planning Research Tools Best Practices 145

Go Beyond SEO

AUGUST 19, 2015

This will be the foundation of every campaign in your social media plan. Brainstorming Social Media Campaigns. I recommend going 6 – 12 months out with your social media plan. Quite often your business already has a base for a social media marketing plan. Email signups. New page likes/followers.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

SmartBug Media

MAY 15, 2020

But with effective social media planning, there are many ways your organization can maximize your efforts. Consider creating a social media calendar that corresponds to your blogging content in order to manage what you’re putting out online. Do you know a nonprofit that could benefit from this article?

Cost 105

Cost Paid Search Agency Planning Work Management 105

Buffer

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look. Is there a post type (e.g.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 160

Social Media Media Stats Statistics 160

Sprout Social

JUNE 17, 2019

Broadly speaking, it ensures that you’re able to maintain and map out the content you’ll be sharing across your social media accounts. Because you’re going to need to create and share multiple types of content — including video, podcasts, selfies, and mobile-friendly articles — a calendar will guide your efforts.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Hinge Marketing

JUNE 20, 2019

Inevitably this means that a good B2B social media strategy requires constant attention and experimentation. But what if there were some foundations you could always rely on when building your B2B social media content strategy? By humanizing your brand on social media, we mean bringing a human touch to every piece of content you share.

Rules 91

Rules B2B Social Media Advertising Agencies 91

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). Salesforce has this system nailed down with a planned approach to transform a piece of content into multiple media forms. This article originally appeared on the NewsCred Blog.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Content4Demand

OCTOBER 3, 2018

Slack Drives Customer Engagement, Service, Via Twitter. Slack leverages Twitter as a two-way communication platform to engage with current and prospective customers. On most days, the Slack Twitter is awash with relevant videos, articles and more, and the Slack team is constantly responding to comments from other Twitter users.

Social Media 40

Social Media Brand Identity Branding Media 40

Convince & Convert

NOVEMBER 14, 2011

Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. If your company operates multi-nationally, creating and perpetuating a social media presence globally will eventually become a consideration – if it’s not already.

Social Media 153

Social Media Media Social Networks Multi-Channel 153

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Fink) Twitter Comment As always, great stuff. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Marketing Insider Group

MARCH 24, 2011

If you aren’t convinced, check out this AdAge article that recently asked whether the lack of digital marketing skills would result in search geeks taking over advertising. The next biggest mistake marketers make is in media selection. Let me know what you think in the comments below or on Twitter , LinkedIn , or Facebook.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Marketing Insider Group

MARCH 24, 2011

If you aren’t convinced, check out this AdAge article that recently asked whether the lack of digital marketing skills would result in search geeks taking over advertising. The next biggest mistake marketers make is in media selection. Let me know what you think in the comments below or on Twitter , LinkedIn , or Facebook.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Bionic

AUGUST 7, 2020

The purpose of this article is to lay out the design of the new system required for advertisers to successfully achieve transformation from savings to value in advertising. For every advertising campaign, the overall budget broken down to bucket-level media plan (e.g. A new breed of technology is required. Placement Data.

Advertisements 97

Advertisements Advertising Budget Programs Cost per Acquisition 97

Martech Advisor

OCTOBER 30, 2019

In this article, we discuss Halloween marketing trends and what marketers and retailers can do to improve last-minute sales. National Retail Federation and GroundTruth did a study on Halloween shopping trends to help marketers and retailers with their Halloween Media Planning. Halloween Media Planning Tips.

Planning 47

Planning Trends Marketing Plans Paid Search Agency 47

Marketing Insider Group

JULY 13, 2015

Salesforce has this system nailed down with a planned approach to transform a piece of content into multiple media forms. Salesforce’s content marketing manager, Amanda Nelson explained her team’s system saying, “We had one eBook called ’30 Ways to Create Your Social Media Plan.’ Photo credit.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

illumin

OCTOBER 20, 2023

For example, if a user is reading an article about laptops, contextual targeting can display ads related to laptops, accessories, or other relevant products. Contextual advertising can help bridge the gap between safe, relevant content and media planning. Follow @illuminHQ

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

KEO Marketing

JULY 28, 2016

Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan. They create accounts on various social media networks and then jump right in and begin posting. Many businesses, however, do not. Do you have the resources to create what is needed?

Social Media 48

Social Media Planning Marketing Plans Social Marketing 48

FMG Suite

JULY 7, 2019

You don’t have to be a social media expert for it to make a difference! To create a winning social media plan, you need to do the following: Build a Strategy. In a recent broadcast, we went through these three bullets to show advisors how they can create successful social media strategies. million under management.” .

Social Media 60

Social Media Media Marketing & Strategy Curation 60

RebelMouse

JULY 13, 2018

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. With publishers looking to other ad revenue options outside of Facebook, Twitter, and Instagram, YouTube is a prime location to start diversifying your ad strategy.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Customer Experience Matrix

DECEMBER 14, 2009

But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.).

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. How can I help you?

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# Two of my friends were too.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. Customer service?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hinge Marketing

OCTOBER 9, 2013

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. On Twitter or Facebook?

Marketing Management 48

Marketing Management Consulting Social Media Social Marketing 48