Article, Media Plans, Resources and Twitter

Employee Social Media Plan: Why Your Company Needs One Right Now

EveryoneSocial

DECEMBER 13, 2018

The below article is a guest post from Chanell Alexander, a writer for TechnologyAdvice. Typically, the discussion of using social media in the workplace is met with criticism. This approach makes sense as much of the data out today indicates extensive social media use at work. Implementation of an Employee Social Media Plan.

Media Plans

Media Plans Social Media Planning Paid Search Agency

How to Set Your Social Media Strategy for 2019 and Beyond

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Below we outline a few resources and places to start when researching and formulating a winning strategy for yourself, your company, or your clients. What do you want from social media? Set your social media goals and communicate them.

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

Top medical communications companies: Choosing the best for events

SpotMe Blog

MAY 11, 2023

For tactics on how to boost and track HCP engagement , read our latest article. Scalable events – With their vast experience and resources, medical communications agencies can help you create dynamic events that grow as your business does. But how do you go about choosing the medical communications company that’s right for you?

Paid Search Agency

Paid Search Agency Enterprise Management Work Management Marketing Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

4 Easy, Low-Cost Ways to Market Your Nonprofit in 2020

SmartBug Media

MAY 15, 2020

Although nonprofit organizations provide communities with a variety of amazing resources, many are limited by minimal time, resources, and budget restrictions. But with effective social media planning, there are many ways your organization can maximize your efforts. Pro tip: Looking for engaging, creative imagery?

Cost

Cost Paid Search Agency Planning Work Management

Tips to Repurpose Blog Posts into Winning Social Media Posts

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles.

Social Media

Social Media Media Tips Buyer Personas

How Publix Loves Their Customers in Social Media

Convince & Convert

FEBRUARY 9, 2016

million Facebook fans, 193k Twitter followers, and 13.3k Why properly handled but ultimately unsuccessful social posts don’t equal a failing social media plan. Kandi Steiner on Twitter: @KandiSteiner. Publix Super Markets on Twitter , Facebook , Instagram , YouTube , Pinterest. Quotes From This Episode.

Social Media

Social Media Media Skype Twitter

5 Hacks for Creating a Successful Law Firm Social Media Marketing Plan

Go Beyond SEO

AUGUST 19, 2015

This will be the foundation of every campaign in your social media plan. Brainstorming Social Media Campaigns. I recommend going 6 – 12 months out with your social media plan. Quite often your business already has a base for a social media marketing plan. Email signups. New page likes/followers.

Planning

Planning Social Media Marketing Plans Social Marketing

B2B Social Media’s Two Evergreen Rules

Hinge Marketing

JUNE 20, 2019

Inevitably this means that a good B2B social media strategy requires constant attention and experimentation. But what if there were some foundations you could always rely on when building your B2B social media content strategy? By humanizing your brand on social media, we mean bringing a human touch to every piece of content you share.

Rules

Rules B2B Social Media Advertising Agencies

Set Clear Goals For Your Strategic Social Media Marketing Plan

KEO Marketing

JULY 28, 2016

Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan. They create accounts on various social media networks and then jump right in and begin posting. Resources: What personnel and skills do you have to work with?

Planning

Planning Social Media Marketing Plans Social Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Fink) Twitter Comment As always, great stuff. Sessions start October 5.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

How to Build a Social Media Marketing Presence for Management Consulting

Hinge Marketing

OCTOBER 9, 2013

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. On Twitter or Facebook?

Marketing Management

Marketing Management Consulting Social Media Social Marketing

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. Customer service?

Paid Content

Paid Content CRM Paid Search Agency Social Media

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

APRIL 20, 2016

Stock content: includes white papers, articles, and ebooks. Consider social media appropriately [Attraction and nurturing vehicles]. Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. Roll out a social media plan and usage policy. Additional Resources.

Marketing Mix

Marketing Mix Work Management Marketing Management Online Marketing

Your corporate website needs to become a trap

Biznology

FEBRUARY 5, 2013

There are a number of traps you can lay — and you should consider them all if you have the commitment, time, and resources to maintain them all. The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. Who would’ve known? ” you ask?

Marketing Websites

Marketing Websites RSS Paid Search Agency Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# Two of my friends were too.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 20, 2010

Package for Consumption Observe what types of content social media users are interacting with and where. prepare TV review content about HDTVs for twitter and blog comment distribution). I've been asking co-workers for suggestions on books/articles about content strategy. Perfect timing! – Thanks Mike!

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. In all three instances, we brought additional value to the table by working together with the client and their in-house resources instead of fighting it. Resources All Rights Reserved.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Resources Get the free “Step-by-Step Guide to Website (re)Design” now.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! That takes him from just being another taxi driver to a useful resource for customers and business owners.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. Stelzner on Vimeo.

Social Media

Social Media Media Paid Search Agency Video Marketing

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog.

Curation

Curation RSS Web 2.0 Content Marketing

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. Resources I have summarized here my takeaways on her five steps. The steps are: 1. of Tiecas, Inc.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

The primary ways industrial companies participate in social media today are through community/discussion sites for customers as well as similar internal sites for employees whereas adoption of newer social media tools like Twitter is very low at only 9% (Source: Social Media Use in the Industrial Sector by GlobalSpec ).

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Let me direct you to a good article that I read recently that explains this concept very well. Resources What is effective content marketing? Copyright © 2010 Tiecas, Inc.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Did you find this “how to” article helpful? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources Search engines don’t convert, people do. of Tiecas, Inc.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Resources Are those predictions a little premature?

Social Media

Social Media Email Marketing Social Marketing Web 2.0

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? Resources

Planning

Planning B2B Marketing Emarketing B2B

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

SEPTEMBER 27, 2022

This article shares what you need to know. This article provides an overview of what GTM strategies are and what’s included in them. A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa.

Marketing Analytics Tools

Marketing Analytics Tools Startups Paid Content Sales Management

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

SEPTEMBER 27, 2022

This article shares what you need to know. This article provides an overview of what GTM strategies are and what’s included in them. A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa.

Marketing Analytics Tools

Marketing Analytics Tools Startups Paid Content Sales Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Great resource. Great resource. Great resource.

Social Media

Social Media Media Paid Content Work Management

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. Resources of Tiecas, Inc.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources of Tiecas, Inc.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management

Sales Management Pricing Price Marketing Websites

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

" /by Mike Cassidy [link] [link] Scott Carson RT @smallbiztwit: Social Media is the Servant of Strategy Not the Master [link] [link] Mark Moreno Mike, I am not a jump on the bandwagon guy who comments just to add Twitter followers. The challenges and chances of facebook, twitter, YouTube et. These are your follower number.

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

APRIL 14, 2010

I wish more twitter users understood this. link] Justin Lukasavige Media is now much more about helping than selling. I wish more twitter users understood this. Best rule for Twitter is the 8×1. Best rule for Twitter is the 8×1. They monitor SM and help customers and noncustomers alike.

Social Media

Social Media Media Paid Search Agency CAN-SPAM

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

Use this article as a starting point to implement simple do-it-yourself SEO tactics and you’ll start to see better search engine results. Resources What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog. If that bothers you, then here’s the non-tip jar version. All Rights Reserved.

Optimization

Optimization SEO Buying Cycle Web 2.0

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. According to the article, the Creativity Quotient (CQ) among American children has been in a steady decline since the early nineties. Resources Get the free “Step-by-Step Guide to Website (re)Design” now. All Rights Reserved.

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we make a viral video that gets thousands of views?

PR

PR Social Media Paid Content Media

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Resources Achinta offers his industrial clients marketing for engineers by an engineer. { Get the free “Step-by-Step Guide to Website (re)Design” now. Copyright © 2010 Tiecas, Inc.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Employee Social Media Plan: Why Your Company Needs One Right Now

How to Set Your Social Media Strategy for 2019 and Beyond

Webinars

Trending Sources

Top medical communications companies: Choosing the best for events

Webinars

4 Easy, Low-Cost Ways to Market Your Nonprofit in 2020

Tips to Repurpose Blog Posts into Winning Social Media Posts

How Publix Loves Their Customers in Social Media

5 Hacks for Creating a Successful Law Firm Social Media Marketing Plan

B2B Social Media’s Two Evergreen Rules

Set Clear Goals For Your Strategic Social Media Marketing Plan

Convince and Convert Blog: Social Media Strategy and Social Media.

How to Build a Social Media Marketing Presence for Management Consulting

Why Influence Mining is the Next Gold Rush | social crm | Social.

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Your corporate website needs to become a trap

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Successful Industrial Websites Require Part DiY and Part.

The Distribution Trap – How Innovations Become Commodities

Convince and Convert Blog: Social Media Strategy and Social Media.

101 Tips from 50 Small Business Bloggers

B2B Lead Generation Using a Business Blog

5 Rules of Website Redesign for Engaging Engineers and Industrial.

14 Things I Think I Think About Social Media

Is Content Curation an Easy Way for Content Marketers to Do More.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Is Your Social Strategy Proactive or Reactive | Social Media.

7 Strategies for Using Content to Market Industrial Products

Content Auditing and Mapping it to the Industrial Buy Cycle

Optimizing Your WordPress Business Blog

Social Media with Email Marketing – is it the Super Combo?

7 “Rs” for B2B Marketing Content Planning

How to craft successful go-to-market (GTM) strategies for startups

How to craft successful go-to-market (GTM) strategies for startups

Convince and Convert Blog: Social Media Strategy and Social Media.

How to Use a B2B Blog to Win Customers and Influence Prospects

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Social Media is the Servant of Strategy, Not the Master

The Key to Social Media Success is Just 2 Letters | Integrated.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Don't Count on Marketing Automation to Solve All Your Lead.

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