FMG Suite

JULY 7, 2019

You don’t have to be a social media expert for it to make a difference! To create a winning social media plan, you need to do the following: Build a Strategy. In a recent broadcast, we went through these three bullets to show advisors how they can create successful social media strategies. million under management.” .

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Customer Experience Matrix

DECEMBER 14, 2009

I’m not talking about personal style, although the decibel level at any marketing conference speaks for itself. But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. tags suggest, Spredfast also pays substantial attention to measurement. As the bit.ly

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. The way to do this practically is to borrow a technique from social media and use tagging.

Social Media 124

Social Media Work Management Marketing Management Media 124

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. Get the free “Step-by-Step Guide to Website (re)Design” now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. You might think it is good personalization by displaying the consumers account number or her home address within the content. Media Planning.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Convince & Convert

JUNE 17, 2010

60 Certainly, there are many other factors that contribute to number of followers, and I’m not saying this is in any way a metric judging how influential a person is on Twitter, just how efficient their Twitter usage might be. Had it connected me with many people I'll never meet in person? Gary Vaynerchuk has a FPT of 39.26.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Isn't social media about 2-way communication? .' Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Rohit may be the first person to have coined the term “content curator.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JULY 27, 2010

Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Are You Cherishing the Wrong Trophy Convince and Convert Recommends The Growing Elitism of Social Media (Danny Brown) Who Are You? They like it. They’re pretty good at it.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., Your article with the examples helped me see it clearly. I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Please share with your friends and followers: Related posts that may interest you: Social Media and B2B Marketing Do Pair Well Social Media Marketing: Time Trap or Opportunity Magnet?

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it. link] [link] Mary Hey Jason, An interesting post about Developing a Social Media Strategy in 7 Steps. There is an interesting article about it. link] Jason Baer Thanks so much.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

MAY 12, 2010

Karamitsos Interesting article…compares people ambivalent about social media to Sam in Green Eggs and Ham. Social media has never been driven by function and purpose. It's… well… *mostly* a mass media so far. We measure it (personally and professionally) quantitatively not qualitatively.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time. Get the free “Step-by-Step Guide to Website (re)Design” now.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Convince & Convert

SEPTEMBER 20, 2010

I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. I'm not even a big fan of twitter (for personal uses) but for marketing purposes, I think it's a great and powerful tool.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

JULY 28, 2010

I personally can help people with every aspect of running a business operationally as well aside from accounting and law and I have referrals for both, as well as connections with experts in the areas I am not an expert in. Great article Jay! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept!

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. BTW, Jason, I am in awe of the way you answer everyone personally. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JULY 21, 2010

I don't know the full extent to each piece, but would love a legal expert to take these on and help us out in the social media space. If you look at all these, these aren't social media lawsuits per se, but rather about content, licensing and the responsibility a person burdens. Check out this timely article.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

FEBRUARY 23, 2010

– [link] (via @jaybaer) Nice article! link] [link] AMS "Is Your Social Strategy Proactive or Reactive | Social Media …" [link] [link] Alena Hitzemann Is Your Social Strategy Proactive or Reactive? link] via @jaybaer [link] Rachel Diehl Great article on how 2 craft messaging 2 ur mkt via social media.@Jaybaer

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. link] Christopher Smith Great article. link] Hollis Thomases @beebow Another great article by @jaybaer on brand influencers &SM: [link]. It’s entirely possible she is a Mass Influencer. Thanks again.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 4, 2010

jaybaer article: [link] [link] Jon Buscall This is great, Jay. JG You know that tattoo says Leslie from the person's perspective right? JG You know that tattoo says Leslie from the person's perspective right? We see blogging both as community building and as a function of being a web based business.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 21, 2010

Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Thanks again Katie. Great resource. Thanks again Katie. Great resource. Great resource.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

APRIL 20, 2010

link] Eric_Hoffman I'm game, even if my game is a bit weak…in the month of March, for my personal blog, I saw a whopping 29 different search terms used to get to my content and for the work blog that I help to maintain we saw 190 different search terms used to get to that content. marierowley thank you for your great information.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Buffer

MARCH 13, 2018

During the writing of this article, Asana CMO Dave King told me: “The best marketers are problem solvers and storytellers. Ex: Step 2: Assign a “tag” to each goal. Next, go through and add a tag to each goal with the category that it falls into. The tagging system should be unique for each person.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

Convince & Convert

JUNE 2, 2010

But, as Facebook continues to grow like John Candy at an all-night buffet, the number of possible connections for each person multiplies correspondingly. You don't need to be on Facebook, for example, to be tagged in a photo, nor on Twitter to be in a TwitPic. please take no offense) But, I know this is unsustainable.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

APRIL 1, 2010

link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. Too many cooks can spoil the dinner. (PS

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

JUNE 11, 2010

Plus, it’s like the personal trainer scenario. As I said to you at SXSW, greatness is what needs to be out there, and both of you define that, both in knowledge and personality [link] unmarketing My pleasure. link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! Congrats… and good luck!

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 14, 2010

The Soundog is an ingenious device – a small, personal speaker with switching capabilities, enabling me to listen to whichever game I prefer without bothering nearby patrons. Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters. Excellent article! Excellent article!

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

JULY 14, 2010

We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. I think it's a good approach to enter social media metrics.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Even if this person only an entertainer.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Buffer

JANUARY 16, 2023

Whether you just wish your followers a happy holiday, post a fun fact, or just bring in more awareness, we encourage you to include some of the holidays mentioned below in your social media planning. Did you know that you never have to pay for an article you need? Day February Black History Month (U.S.) ➡️

Social Media 112

Social Media Media Small Business Marketing Content 112