markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. Bannans article examines how John Costigan Cos. A new article in BtoB Magazine by Karen J. Bannans article examines how John Costigan Cos. Ideas or tips of the day. Short interviews with thought leaders and industry experts. Bannan on podcasts caught my attention.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Hinge Marketing

NOVEMBER 12, 2015

A version of this article was originally published in Disclosures magazine. In this article, we’ll identify five of the most common marketing challenges that face firms like yours, and we’ll discuss marketing strategies that high-growth, high-value firms use to overcome these challenges and lead the market.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

markempa

JULY 11, 2005

Peter DeLegge wrote an interesting article on the matter called, " The Bottom Line on Marketing Accountability." Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. " The key is to look at why are we measuring our marketing ROI in the first place?

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

JANUARY 18, 2005

was recently interviewed by Selling Power Magazine on the topic of prospecting (sales person generated leads). Jills article does a great job illustrating the why the fallacy of, "low-hanging fruit," is ruining sales performance.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

AUGUST 18, 2010

Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. I had your article on-screen already, prepped for Tweeting later today. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 14, 2010

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. That’s the old-school marketing to which I think you refer — and another article we need to write.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 10, 2010

link] [link] David Murray Get your Sieves and Long Toms ready, Influence Mining is the next Gold Rush [link] via @jaybaer [link] Arizona Social Media C&C Blog Post – Why Influence Mining is the Next Gold Rush [link] RT Please [link] Joe Fernandez Hey Jay, Thanks for taking the time to set up this interview and put this article together.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. And good related insight as well in your post — as usual.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. jaybaer article: [link] [link] Jon Buscall This is great, Jay. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire. Schatschneider agreed. What BP Can Learn From the Umpire. Im Jay Baer.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

FEBRUARY 23, 2010

– [link] (via @jaybaer) Nice article! link] via @jaybaer [link] Rachel Diehl Great article on how 2 craft messaging 2 ur mkt via social media.@Jaybaer link] [link] creative magazine Is Your Social Strategy Proactive or Reactive? – [link] (via @jaybaer) Nice article! Are you doing everything right?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

But, again, it’s worth it, and it doesn’t cost as much as attending a conference on the West coast, paying for a magazine ad, or a TV ad, etc… so, when comparing options, I believe social media is inexpensive. Making that personal connection can be tough…when you’re getting a lot of comments.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 11, 2010

And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. I expect a dedication.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

MARCH 3, 2010

link] Inspired Magazine 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] Colin Welch RT @jaybaer: 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] Chaitanya Reddy. Knowing what is possible and what works in certain situations goes a long way.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

ClearVoice

DECEMBER 19, 2018

A curated magazine with Flipboard. Content distribution networks and content discovery platforms provide content creators with both paid and free opportunities to spread the word about your latest posts and more. People who know that site or brand may be more inclined to read your article after seeing that association.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Martech Advisor

OCTOBER 18, 2019

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. In this article, we will look at what is earned media, its types, examples, best practices, and attribution. News Coverage/Press Mentions. Interviews.

Practices 43

Practices Examples WOM Media 43

Webbiquity

JULY 26, 2010

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Dianna Huff ( @diannahuff ). June 30, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Eric Mower + Associates

JUNE 17, 2019

This article previously appeared in Hotel Business Review on June 16, 2019. Travel magazines. Inflight magazines. Early in my career I had the fortunate opportunity to be part of the agency public relations team that launched Four Seasons Hotels and Resorts worldwide. HotelExecutive.com retains the copyright.

Brand Identity 46

Brand Identity Branding Advertising Agencies Paid Search Agency 46

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team. Microsoft RSVP. and it pointed toward this web site.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

MARCH 9, 2010

link] Full [link] [link] Inspired Magazine Are You Taking Social Media Shortcuts? link] [link] Inspired Magazine Are You Taking Social Media Shortcuts? link] RT @leeodden @jaybaer [link] Dayngr Love the article and diggin' your blog! link] [link] HMA Public Relations RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JUNE 8, 2010

Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.&# Stellar article [link] @jaybaer [link] Robert Granholm The opportunity economy, trending topics help your biz. link] [link] Vince Giorgi RT @jaybaer: Do you hear that? It's the Opportunity Economy.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 25, 2010

Free access to a WSJ article or a free iTunes song I can instantly download will have me (personally) seeing what the SDN offers first, THEN going back to my old stand-by(s). link] [link] Inspired Magazine Is Starbucks the Most Dangerous Competitor to Facebook? link] Meghan Callaghan Great article! just before lunch break.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

APRIL 27, 2010

Louis. &# Could Randy have said (as has EVERY other flight attendant I’ve ever witnessed) “Information about beverages and snacks is located in the US Airways magazine on the seat pocket in front of you&# (the good ones tell you the page number) – of course he could. link] Adrienne Bailey Great article!

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. link] very interesting article! " I posted before.

Twitter 147

Twitter CRM Business Paid Search Agency 147