SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. What Is Intent Data in Marketing?

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Intent Data Work Management Intent Marketing Management 98

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? B2B intent data is a collected set of those signals.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Enter: intent data.

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Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data.

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SalesIntel

DECEMBER 8, 2023

This article delves into the strategic integration of enriched data, unveiling its pivotal role in not just understanding but actively engaging and converting potential leads. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

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Lead Generation Lead Management Work Management Marketing Management 52

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves. Guide for Martech Spenders.

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Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves. Guide for Martech Spenders.

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Intent Data Forecasting Intent Spending 40

Aberdeen

MAY 8, 2019

Companies that are in-market to buy your products aren’t considering your brand. Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage. 4 Main Categories for Intent Signal Scoring.

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Intent Data Lead Ranking Intent Intent Signal 40

Binary Demand

MARCH 26, 2024

[ps2id id=’introduction’ target=”/]The era of generic marketing campaigns is over. But how can marketers gain a deep understanding of these needs? This is where B2B data and intent-based marketing come into play. Today’s customers demand personalized experiences that cater to their individual needs.

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Intent Ideal Customer Profiles Work Management Marketing Management 40

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. What is intent data?

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Buyer Intent Intent Data Intent Work Management 62

Martech

MAY 12, 2022

But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Processing.Please wait.

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Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. For many businesses this has led to growing frustrations and wasted marketing and sales efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. improvement vs. 2.9% worsening).

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Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Do you know which specific companies are currently in-market to buy your product?

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Buyer Intent Intent Data Top of Funnel Intent 40

DealSignal

NOVEMBER 1, 2022

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Intent data allows you to identify and target these specific folks, almost in real-time. B2B intent data is a collected set of those signals. Evaluating B2B data providers?

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Aberdeen

JANUARY 23, 2019

This article explores targeting prospects with the right fit and the right purchase intent. To close deals and build a customer base a startup’s marketing and sales team must focus on an audience with the least resistance. B2B Marketing Trend Watch. Discover five hot B2B marketing trends for 2019 in this post.

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Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

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Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. The above blog post is, at face value, a 100-word article containing a chart. worsening).

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Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. The above blog post is, at face value, a 100-word article containing a chart. worsening).

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Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 24, 2019

The smartest human minds cannot compute the massive volumes of buyer intent signals that are captured by algorithms today, and for that reason, my response to Kucera’s earnest questions is: Analytics, and predictive analytics, too. Target messages at targeted buyer intent signalers. I will not dispute that.

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Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

OCTOBER 9, 2019

The business world coined the term “account-based marketing” back in 2004. But B2B marketers only started to take notice in the last four or five years. This is due to ABM delivering double the ROI of traditional marketing for almost 50% of B2B companies. That’s where predictive insights and intent data come into play.

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Aberdeen

MARCH 1, 2019

The attribution capability analyzes the impact of marketing and sales activity together, enabling marketers to align buyer journey analytics and attribution with account-level engagements; compare the relative impact of all touches and the entire revenue team; and measure business outcomes along the entire buyer’s journey.

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Binary Demand

JUNE 29, 2023

But how does intent data in B2B work, and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? In this article, you will discover the untapped potential of this data to take your marketing game to the next level. Creating focused account lists is made more accessible.

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Binary Demand

JUNE 29, 2023

But how does intent data in B2B work , and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? In this article, you will discover the untapped potential of this data to take your marketing game to the next level. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Aberdeen

JANUARY 2, 2019

The solution must take a “wide capture” approach — one which leverages big data analytics, natural language processing (NLP) and machine learning (ML) to detect buyer intent signals across tens of thousands of technical, business, and industry publications. Good news – It is now possible to know this, with up to 91% accuracy.

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Intent Intent Signal Buyer Intent Intent Data 49

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. Augment Marketing and Sales Strategy with AI. Author Lilach Bullock says the insights gleaned from intent data captured by AI can fuel – and improve – sales and content strategies and activities.

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Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. It’s kind of a no-brainer, right? It’s Packed with B2B Lead Data.

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Lead Generation Linkedin Tactics Sales Qualified Leads 62

Aberdeen

FEBRUARY 20, 2019

Character sentiment data visualization is particularly interesting in the context of B2B applications of buyer intent data. This creates the most accurate way to predict which signals are coming from someone who’s in-market for a purchase. Do you know which specific companies are currently in-market to buy your product?

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Intent Signal Intent Data Buyer Intent Correlation 40

Aberdeen

APRIL 1, 2019

There was a time when mass email blasts were the bread and butter of any great marketing team. You spent significant time and money building up your email list and there seemed to be a direct correlation to the number you sent and the results your email marketing generated. Intent data is the key to doing just that.

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Intent Data Demand Generation Intent Demand 73

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. 5 AI Approaches to B2B Marketing. Exploring Search Intent.

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Intent Data Intent Search Marketing Marketing Management 40

Aberdeen

JANUARY 30, 2019

If loose data governance leads to poorly informed decisions, the same principles should be applied to any business decisions made based off data – especially those made by Marketing and Sales. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. In other words, it’s a huge risk.

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Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 30, 2019

If loose data governance leads to poorly informed decisions, the same principles should be applied to any business decisions made based off data – especially those made by Marketing and Sales. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. In other words, it’s a huge risk.

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Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

FEBRUARY 26, 2019

The confluence of the organizations’ tech and data sets will allow Engagio clients to identify B2B buyer intent signals to improve their targeted engagement strategies. The new solution, eCHO, uses AI to enable marketers to identify and target accounts across channels. CIO Review: Marketing Campaigns Need Data.

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Intent Data Intent B2B Thought Leadership Purchase Intent 40

Aberdeen

DECEMBER 27, 2018

It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem.

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DealSignal

MAY 3, 2021

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Intent data allows you to identify and target these specific folks, almost in real-time. B2B intent data is a collected set of those signals. Signs of buyer intent.

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Intent Data Ideal Customer Profiles Intent B2B Sales 52

Aberdeen

APRIL 16, 2019

One of the biggest reasons there’s a gap between so many sales and marketing teams is that they’re speaking different languages. Account-based marketing (ABM) is supposed to be the great equalizer. There’s a fundamental difference between lead-based and account-based marketing. How Intent Data Turns Leads into ABM Insights.

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Adobe Experience Cloud Blog

JUNE 9, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience.

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