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GTM in Germany: How to Create an Effective, Compliant Strategy

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The German UWG generally deems the following ways of marketing to be justifiable: Email marketing to existing customers if the email address was obtained within a business relationship and if the customer has been properly informed under Article 13 GDPR.

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GTM in the UK: What To Know About B2B Data Privacy Compliance

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For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. You can check when this notice was delivered within the ZoomInfo platform.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

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Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Why has automation failed to gain traction despite its obvious promise?

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Key Privacy Considerations from the Experian Appeal

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This article covers the details of the Tribunal’s findings and what they mean for the direct marketing industry. The ICO Investigation of Credit Reporting Agencies In 2018, the ICO audited the direct marketing practices at three of the main Credit Reference Agencies (CRAs) in the UK: Equifax, TransUnion and Experian.

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The GDPR Compliance Guide for B2B Organizations

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Certification : Has the company adhered to approved codes of conduct under Article 40 of the GDPR? Has the company adhered to approved certification mechanisms under Article 42? Is ZoomInfo GDPR compliant? ZoomInfo works to comply with all applicable privacy regulations, including the GDPR.

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A Marketer’s Guide to European Union (EU) Privacy Laws

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It requires businesses to comply with three main components relating to collecting and processing data for marketing purposes. Lawful Basis Requirement (Article 6): The GDPR lists six lawful bases under which data may be processed, including consent and legitimate interests. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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The Age of Automation for Sales and Marketing is Here

Zoominfo

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Why has automation failed to gain traction despite its obvious promise?