Remove Article Remove Clickthrough Remove CPC Remove Landing Pages
article thumbnail

The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. This value determines the position of an ad on a search engine results page.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. Landing Page Performance (views and conversions). Email Clickthrough % (as a grade of topic depth, content format). Landing page Conversion % (grade of quality of page). Changes to CTAs, design, social proof, forms often have a conversion rate impact. Mike Lieberman.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

A/B testing is a method used to determine which version of an ad or landing page performs better. In a digital context, it describes the part of a web or landing page that’s visible without scrolling down. Call to action or CTA refers to the part of the ad or landing page that asks the user to do something.

article thumbnail

PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Remember, keyword usage in ad copy and landing page content creates a significant impact, and this is where the success of your pay-per-click campaign lies. Hence, you need to optimize your website and landing pages for better PPC performance. Advertisers usually pay using a CPC or CPM model.

PPC 59
article thumbnail

Google Ads: The Definitive Guide (2018 Update)

SendX

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. It takes the following things into account: Clickthrough Rate (CTR). Landing page quality. They actually WANT you to have low CPC and high performance!

article thumbnail

12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

.” When a user searches for these terms, the company’s paid search ads may appear at the top or bottom of the search engine results page based on the ad auction and PPC algorithm results. They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC).

ROAS 52
article thumbnail

AdWords Quality Score: What marketers need to know

Sprout Social

A key element of Google Ads is the Quality Score , or “an estimate of the quality of your ads and the landing pages triggered by them.” In this article, we’ll cover the basics of what the Quality Score is, what determines it, and how to improve Quality Score. Landing Page Exper. Landing Page Exper.

Adwords 82