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Creating brand awareness

Ontraport

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. The idea of gaining customers sounds pretty straightforward. Here’s a quick overview of each: Exposure.

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Creating brand awareness

Ontraport

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. The idea of gaining customers sounds pretty straightforward. Here’s a quick overview of each: Exposure.

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Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Chicago Running Bloggers via Instagram. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Candid Belle via Blog Post.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. All that stuff? We all know how much “lifting&# goes on in the Internet.

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Your keywords suck and are outdated

Biznology

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. Related articles. And that’s your fault, man — own up! And that’s your fault, man — own up! Let me give you a personal example. When I started in digital, what I did was called new media marketing.

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better time management with smart calendars

The Effective Marketer

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

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Is Social Conversation a Myth?

Convince & Convert

Some Bloggers respond to the comments and some don’t. The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. Yet, Mitch doesn’t see it happening in social media. He writes: There is not much conversation going on at all. That’s not a conversation.