Be a Big Fish in the Blogger Outreach Pond
Biznology
JANUARY 3, 2012
This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. Do you have the kind of prior relationships with the top bloggers and journalists or do they not know you from Adam? Consider this your bush league experience. Paying your dues.
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