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Are social networks even worth it in B2B marketing?

Exo B2B

And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? According to this study, only 2% of website traffic comes from social networks. So, yes, are social networks worth it?

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B2B content marketing: create at home, optimize and distribute elsewhere!

Exo B2B

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

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YouTube Marketing: Creating Your Brand

Brightedge

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

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Breaking Down Barriers: How Brands Can Harness Creator Content Across Digital Landscapes

illumin

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. Now, content creators can be found across all of the social platforms. When you think of TikTok, what’s the first thing that comes to mind?

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Promoting your B2B content on social networks: get your $$$ ready

Exo B2B

Recently, we came across a post written by Sarah Taylor from Relevance that deals again and again with the same subject; how and why native content from companies and brands is not read on social networks or on the Web. Social content – Source: MarketingProfs. This graph has a lot to say but strictly on social networks.

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How to Limit Email and Messages from Social Networks

B2B Marketing Traction

I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. For the most part, I have set my preferences to receive as few emails as possible from my social networks. I choose instead to visit each social network on a regular basis and check for activity and messages.

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.