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The B2B marketing ironies of our time

Biznology

Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? I quickly prepared two articles, and when the first was published, was dismayed to see that it caused a firestorm of criticism.

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The Changing Rules of B2B Marketing

Paul Gillin

The community is open and fully searchable, although only registered members can submit articles and comments. Perhaps that’s because their focused communities of buyers pale in size to the millions who flock to Facebook Official Pages for Coca-Cola and Nike is. In 2008, about 100 people visited the site every day.

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Webinar Recap: Inside the Buyer’s Brain

Hinge Marketing

The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. Our study was part of a larger study involving four other professional services industry groups. billion in annual purchases.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

I’m B-to-B. My thought of the week is all about this new Facebook thing. It requires some additional management of your Facebook presence as well as some additional aptitude with photos and uploading and things like that. I’ll tell you, my perspective on a lot of the Facebook changes. ” Bull!

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Are you part of the QR code craze in B2B marketing?

MLT Creative

There have been several articles over the past year with ideas for utilizing QR codes in B2B. Have a well defined next step - don’t end it with “like us on Facebook” or “Visit our Website” Try to add a clear path to the next stage of interaction. Download content from our B2B Marketing Idea Series:

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B2B Social Media Marketing Case Study: My Fortunate Failure

MLT Creative

2) Engage daily on social media (Twitter, LinkedIn and Facebook). In my next article, I’ll share the results of all my objectives, including ROI. My point was, “If I can find the time, so can you.” ” And so I set some specific goals based on that hypothesis: 1) Write 30 blogs in 30 days.

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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

This is the fourth article in a series that began as guest blogs for Savvy B2B. I consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. Industry publications, associations and consultants are a constant source of articles, news, research reports and opinions.