Crimson Marketing

AUGUST 19, 2014

run information from 150 million websites and 35 data providers through complex algorithms to tell its clients where to prioritize sales efforts, how to combat attrition and where the greatest revenue opportunities lie. Predictive marketing intelligence companies like Lattice Engines.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

MAY 28, 2015

Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. If you’re not monitoring buyer behavior on your website, you’re missing out on a huge marketing opportunity.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

JANUARY 21, 2015

Notable insights include: Drink Global, Act Local: NewsCred client Pepsi regards its website as a publishing platform to express the brand’s values, not as a repository of corporate information. Shafqat is a Media Council Member & sits on the Next Big Thing advisory board for The Paley Center for Media.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

NOVEMBER 18, 2013

Your content should be available on your website, your social media channels, in direct marketing pieces, marketing campaigns, and more. ” Analytics provide insight into your content strategy and help you make any necessary improvements to your initiatives. Amplify your content through multiple touch points. Establish a rhythm.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

AUGUST 4, 2015

Engagement – Engage potential customers on social media, a blog, or your company website. Increased website traffic. Moreover, you cannot rely entirely on analytics. Thought Leadership—Develop your company (or personal) reputation in terms of industry expertise and thought leadership.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

OCTOBER 15, 2015

This means you need to be constantly testings your landing pages and website to determine if and where a redesign should take place. . But there’s a lot you can accomplish just by setting up conversion pixels and Google Analytics accounts correctly — and if you’re a B2B, making sure your CRM is integrated with your marketing efforts.”

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

SEPTEMBER 10, 2015

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Website Infrastructure. Website Structure. Analytics – goals, annotations, customize tracking, strategy is built off of this data.

Landing Pages 100

Landing Pages SEO Marketing Websites Digital Asset Management 100

Crimson Marketing

OCTOBER 27, 2015

So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA. Ann says you “start with tagging (your) website in javascript,” citing the surprisingly low 1% that she says Google Analytics uses as a traffic sample size. SOASTA is the leader in performance analytics.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

MARCH 30, 2015

47% of company marketers are thoroughly ensuring complete visitor privacy and monitoring website performance. Customer data is used by 83% of responded to optimize the desktop website experience, “while two-thirds optimize email and half of their mobile website.” Improving visitor retargeting (16%).

Optimization 100

Optimization POS Ideal Customer Profiles Privacy 100

Crimson Marketing

JUNE 17, 2015

Nearly eight in 10 B2B marketing professionals worldwide used website analytics tools, the top response, and about three-quarters leveraged No. . “Q2 2015 polling by Starfleet Media found similar results when it looked at tools used for content marketing as well as lead generation. 2 marketing automation solutions.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

JUNE 6, 2013

“You must employ analytics to make sense of all the data available online as well as using tools to analyze unstructured data, including images.” Include more images, infographics and videos on your websites, landing pages, blogs, and social media platforms. Mobile is everything. Are you ready for it?

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100