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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). Salesforce.com.

Linkedin 141
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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. However, most lack the tools they need to understand the performance of videos beyond basic view counts.

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.”

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. All told, the company has prebuilt connectors with more than 80 software-as-a-service products.

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What I Learned at Video Marketing Space Camp

Vidyard

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.