Paul Gillin

JULY 16, 2013

You were just handed a 20-page research report with the assignment to write a headline and four-paragraph summary that will entice your target audience of business and IT executives to read it. We’ll use the big data analytics study from IBM that’s embedded below as an example. Where do you begin?

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

AUGUST 1, 2013

In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. Highlights of IBM Analytics Research Report from Paul Gillin.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

JANUARY 25, 2012

Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Vindale Research isn’t in the food business, though; it wants to recruit people who are interested in getting paid to take surveys. Getting that repeat traffic is the special sauce of Facebook success. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

OCTOBER 12, 2011

I was struck by how well researched your book was, with lots of real-life examples. Analytics is the business reengineering of the mid-90s. That forecasting, operations research, data mining, data integration, reporting and statistics. Speaking analytically, that is a trivial database. I created a new acronym: FODDRS.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. Reputation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 31, 2011

The goal of all researchers was can they drive the end-to-end system performance? Our analytics told us we had about a 74% chance of winning. Then we also have to balance in the competition. If Watson is way ahead, it’s less likely to buzz in on a lower probability. If it’s way behind, it gets more aggressive.

Ad Building 50

Ad Building Buzz Domain FAQ 50