Hubspot

OCTOBER 8, 2020

While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn't come to a halt. Real-time marketing is still a great way to get in front of and convert your audience. As marketers, those stats are impossible to ignore. The objective?

Planning 101

Planning Paid Search Agency Word of Mouth Paid Social Agency 101

Contently

APRIL 20, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing work Contently’s customers are creating. But this isn’t another example of a financial services company co-opting a good cause to sell you things. A different kind of financial services content. A guide to C02 told by cats, cars, and kegs.

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Sprout Social

MARCH 20, 2017

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. To fully understand how well your content performs on Instagram, you need to dig deeper than simple vanity metrics. Instagram Engagement Analytics. Instagram Hashtag Analytics.

Analytics 103

Analytics Advertising Benchmark Ideal Customer Profiles Paid Social Agency 103

Digilant

FEBRUARY 23, 2021

This shopping strategy spans both digital and brick-and-mortar channels, to add complexity to advertisers’ situations. These varying shopping journeys have all but solidified the necessity for advertisers to embrace omnichannel marketing campaigns. What is Omnichannel Marketing? increase in revenue, year-over-year.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Campaigns 52

Brandwatch Marketing

SEPTEMBER 21, 2022

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. Inbuilt Social Media Analytics Tools.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

BenchmarkONE

JULY 1, 2021

You need to be an expert general manager, customer service manager, marketer, copywriter, sales leader, and so much more, which is why outsourcing can be so useful. . But how do you know which marketing projects to tackle yourself and which to outsource? There’s a lot that goes into a documented marketing strategy.

Work Management 53

Work Management Marketing Management Planning Paid Search Agency 53

Sprout Social

OCTOBER 4, 2016

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes.

Aggregators 84

Aggregators Social Networks Allocation Paid Social Agency 84

Brandwatch Marketing

FEBRUARY 2, 2019

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. Inbuilt Social Media Analytics Tools.

Paid Social Agency 113

Paid Social Agency Social Media Analytics Tools 113

Content Standard

JULY 11, 2019

As a content writer and strategist, I work with a number of leading tech brands. Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. But as I found out, approaching a webinar is completely different than other kinds of content.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 272

Enterprise Management Digital Asset Management Work Management Marketing Management 272

BenchmarkONE

DECEMBER 18, 2019

Inbound marketing is one of the most impactful types of marketing that you can do for your brand. When executed consistently and adequately, it can be 10x more effective than outbound marketing at converting leads and can reduce the average cost-per-lead by as much as 80% in just five months. Those stats are no joke, people. .

Inbound Marketing 83

Inbound Marketing Social Media Cost per Lead Social Marketing 83

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Content Marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. were female.

Statistics 140

Statistics Linkedin Paid Content B2B Thought Leadership 140

Sprout Social

SEPTEMBER 19, 2019

Every social media marketer is different. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. This usually means measuring the value of the links they’re sharing on social media.

Social Media 82

Social Media Social Marketing Media Paid Search Agency 82

Leadspace

JANUARY 27, 2021

Can social media marketing work as well for B2B audiences as it does for B2C? While your tweets might never go viral, and you’ll probably never be as funny as Wendy’s, the “Clap Back King” , your social media efforts can still have a massive impact on your brand. Share Valuable Content .

Social Media 71

Social Media Ideal Customer Profiles B2B Marketing Social Marketing 71

Content Marketing Institute

APRIL 12, 2018

shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We

Paid Content 104

Paid Content Webinar Metrics Brand Identity Branding 104

Huptech Web

JULY 7, 2022

The crazy stats for eCommerce website development With more than 20 million e-commerce websites in 2021 and 2.14 billion people expected to make online purchases in 2023— you should chart out an online path so that everyone throngs to your store, and you get to capture a considerable market pie. Example: eBay. and facilitate growth.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

ClearVoice

JANUARY 8, 2019

Perform a Google search on “content creation strategy,” and you’ll get millions of results offering tips, ideas and templates to help you get started. What are your biggest challenges with content? Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. Start here.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? You can learn to make your marketing far more effective by improving it with A/B testing!

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Unbounce

JULY 30, 2019

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. Building up your audiences and ramping up your ads in the preceding 3-6 months is very important. But if you’re in ecommerce, that’s a different story. There’s just too much at stake not to.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Metadata

JANUARY 21, 2021

In this episode of By Marketers For Marketers Jason chats with Marcel Santilli, SVP of Marketing at Upkeep. Today’s guest is Marcel Santilli, the SVP of marketing at UpKeep. How you go about hiring and thinking about hiring is going to depend on the company. So Marcel Santilli, the SVP of marketing at UpKeep.

Startups 75

Startups Planning Enterprise Management Paid Search Agency 75

Hubspot

AUGUST 20, 2020

And if I'd added a SlideShare to them? For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It makes perfect sense, considering how-to posts are inherently educational and great for generating traffic from organic search.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Convince & Convert

FEBRUARY 9, 2012

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Please Support Our Sponsors. The problem with marketing is that we insist on killing the golden goose.

Paid Content 115

Paid Content Paid Search Agency Paid Social Agency Companies 115

Convince & Convert

FEBRUARY 9, 2012

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Please Support Our Sponsors. The problem with marketing is that we insist on killing the golden goose.

Paid Content 112

Paid Content Paid Search Agency Paid Social Agency Companies 112

Single Grain

JULY 10, 2023

LinkedIn is a powerful social media platform that is often overlooked when it comes to marketing. For instance, a relevant comment adding value to your post can generate viral engagement, increasing your chances of reaching a wider LinkedIn audience. Visual Content: Include eye-catching visuals in your posts.

Linkedin 40

Linkedin Webinar Metrics Viral Marketing B2B Thought Leadership 40

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 105

Sprout Social

OCTOBER 3, 2018

A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. But was anyone prepared for social media’s impact on politics? This means start building out your social media strategy early on. Why is this so important?

Social Media 109

Social Media Paid Content Campaigns Media 109

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52