Analytics Open Rate Privacy Protection Relevance 
Litmus
JUNE 24, 2021
As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.
Martech
SEPTEMBER 29, 2021
With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?
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Martech
APRIL 23, 2024
For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?
Litmus
FEBRUARY 3, 2022
The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. If you look at Gmail use from a pure numbers standpoint, prefetching appears to have the power to muddy quite a few open rates.
Litmus
MAY 24, 2022
Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Rethinking analytics. Privacy-proofing. Some ways to privacy-proof include increasing collection of zero-party data and getting your first-party data in order. Rethinking analytics. Stay relevant with your subscribers.
Litmus
AUGUST 2, 2021
How do we create a non-Apple open segment? Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. Sending communications that are relevant to where they are in your journey could be a way around some of those laws.
Navigate the Channel
JANUARY 3, 2024
Segmentation allows for personalized content, increasing engagement and conversion rates. Personalize and Be Relevant Sending generic, one-size-fits-all emails is a surefire way to disengage your audience. And, of course, make your emails relevant. Use analytics tools to gain insights, such as these from MailJet.
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